A summer of unforgettable sporting moments is almost behind us, but what have brands, rights holders and sponsors really learned, and where are the biggest opportunities now?
Join industry leaders as we look beyond the headlines to explore the trends shaping the future of sports sponsorship and what should be on every marketer’s agenda for 2027.
Expert panel
Joel Seymour-Hyde | Associate Director, Partnership Management | Formula 1
Ewan Turney | Marketing Director | England Rugby
Stuart Wareman | Chair | ESA (host/moderator)
Scene-setter
Alex Burmaster | Co-Founder | caytoo
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