The continued and rapid rise of US sports properties in Europe and the unique opportunity for brands to tell compelling stories
Eighteen years since the NFL first arrived in London, with the NBA and MLB soon following, Europe has become a thriving market for America’s prized sporting exports.
Exponential fan growth and an ability to attract world leading brands as partners are notable achievements.
What have been the secrets to the various leagues’ successes, why is the storytelling opportunity for brands so compelling, and what’s next in Europe for leagues, brands and fans?
Moderated by Ross Arnold, Head of Europe at rEvolution, the expert panel for this event will include:
- Kimberley Bailey | EME AVP, Global Partnerships | NBA
- Vinga Pálsdóttir | Global Sponsorships | NetApp
- John Rowady | Founder & CEO | rEvolution
- Hannah Salwen | Global Partnerships | NFL
The webinar recording is available exclusively to ESA members in our website event resources.
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