Book now for an ESA Breakfast co-hosted with The Value Xchange that aims to explore the growing role of data, insight and measurement in sponsorship, alongside the enduring importance of instinct, creativity and emotional connection.
As the industry becomes more accountable and data-led, an expert panel will gather in London to have a candid discussion that will explore questions such as:
- Can sponsorship become too data-driven?
- What role should instinct still play in decision making?
- How do brands balance effectiveness with originality?
- What does ‘intelligent sponsorship’ look like in practice?
The first speakers to confirm are Tara Honeywell, Director of Growth at The Value Xchange, and Jamileh Tufail, Head of Brand & Creative at Charles Stanley. The full panel will be announced in due course.
How to attend
- Please note that all ESA Members and guests of The Value Xchange are permitted free entry to this event, with tickets priced at £50 (+ fees) for ESA Associates, and £75 (+ fees) for others
- The content can also be accessed via livestream, free for ESA Members and with a £15 (€17) charge for all others. The stream begins at 09:00 BST / 10:00 CEST
- Please click BOOK NOW on this page and select your preferred option.
Tara Honeywell
Director of Growth, The Value Xchange
Tara has spent nearly two decades helping some of the world’s best-known brands unlock growth through the power of partnerships. Having launched the UK’s first Partnership Panel and Partnership Marketing Conference, she is a passionate champion of the industry and believes the most effective partnerships combine intelligent data with bold creativity.
Jamileh Tufail
Head of Brand & Creative, Charles Stanley
Jamileh is a brand and marketing leader with more than 25 years’ international experience building commercially successful brands through strategic partnerships, content and customer engagement. She has led award-winning sponsorship programmes across financial services, including the Welsh Rugby Union, Principality Stadium and Metro Bank’s pioneering and award-winning partnership with the ECB. Today, Jamileh leads Charles Stanley’s brand transformation, working on high-profile partnerships with Harlequins Rugby and the National Theatre. She is passionate about creating sponsorships that deliver meaningful business impact alongside authentic cultural and community value.
