Book now for an ESA Breakfast co-hosted with The Value Xchange that aims to explore the growing role of data, insight and measurement in sponsorship, alongside the enduring importance of instinct, creativity and emotional connection.
As the industry becomes more accountable and data-led, an expert panel will gather in London to have a candid discussion that will explore questions such as:
- Can sponsorship become too data-driven?
- What role should instinct still play in decision making?
- How do brands balance effectiveness with originality?
- What does ‘intelligent sponsorship’ look like in practice?
The expert panel for this ESA Breakfast comprises:
- Charlie Dewhurst, Chief Commercial Officer at SailGP
- Matt Riches, European Head of Sponsorship at Suntory Beverage & Food Europe
- Damien Gillman, Co-Founder & Chief Strategy Officer at Luscid
- Tara Honeywell, Director of Growth at The Value Xchange
- Jamileh Tufail, Head of Brand & Creative at Raymond James.
How to attend
- Please note that all ESA Members and guests of The Value Xchange are permitted free entry to this event, with tickets priced at £50 (+ fees) for ESA Associates, and £75 (+ fees) for others
- The content can also be accessed via livestream, free for ESA Members and with a £15 (€17) charge for all others. The stream begins at 09:00 BST / 10:00 CEST
- Please click BOOK NOW on this page and select your preferred option.
Charlie Dewhurst
Chief Commercial Officer, SailGP
Charlie has been the architect of SailGP’s transformative commercial trajectory since joining the league in January 2020. Under his leadership, SailGP has evolved from a disruptive startup into a premier global rights holder. Charlie’s remit centres on delivering industry-leading partnerships that move beyond traditional sponsorship, focusing instead on an innovative, insight-led approach that integrates technology, purpose, and elite performance. His success in redefining the commercial model for modern sport was recognized globally in 2024, when he was named to the prestigious Leaders Under 40 list, honouring the industry’s most influential young executives.
Damien Gillman
Co-Founder & Chief Strategy Officer, Luscid
Damien spent the first 20 years of his career working agency side, across several key strategic and leadership roles. During this time, he developed a focus on brand strategy and commercial sponsorship decision-making which has always placed an emphasis on effective use of data. In 2022 he joined forces with Harry Coe to found Luscid – a data-driven technology platform tailored for brands exploring the sponsorship marketplace, and providing the transparency and accountability Damien has long felt the industry lacks.
Tara Honeywell
Director of Growth, The Value Xchange
Tara has spent nearly two decades helping some of the world’s best-known brands unlock growth through the power of partnerships. Having launched the UK’s first Partnership Panel and Partnership Marketing Conference, she is a passionate champion of the industry and believes the most effective partnerships combine intelligent data with bold creativity.
Matt Riches
European Head of Sponsorship, Suntory Beverage & Food Europe
Matt is responsible for shaping sponsorship strategy across some of the region’s most recognisable drink brands. A passionate advocate for active lifestyles and the best thinking being done on the trails in a pair of running shoes, with a Lucozade in hand! Having worked across agencies, including Dentsu, JWT and CSM, start-up rights holder Tough Mudder and global brands, Matt brings a broad perspective on how sponsorship can drive both commercial growth and meaningful cultural impact.
Jamileh Tufail
Head of Brand & Creative, Raymond James
Jamileh is a brand and marketing leader with more than 25 years’ international experience building commercially successful brands through strategic partnerships, content and customer engagement. She has led award-winning sponsorship programmes across financial services, including the Welsh Rugby Union, Principality Stadium and Metro Bank’s pioneering and award-winning partnership with the ECB. Today, Jamileh leads Raymond James (formerly Charles Stanley) on its brand transformation, working on high-profile partnerships with Harlequins Rugby and the National Theatre. She is passionate about creating sponsorships that deliver meaningful business impact alongside authentic cultural and community value.
