Andy Westake, ESA’s Chairman, discusses sports sponsorship with Sean Farrington of BBC Radio 5 Live
Listen to Andy Westlake as he joins Carolyn Radford, CEO of Mansfield Town and Nick Pink, CEO of England Golf to talk sports sponsorship with BBC Radio 5 Live presenter Sean Farrington in this studio programme, aired on Sunday 19th August 2018.
The estimated £50 billion spent on sponsorship worldwide last year is 50% higher than a decade ago.
What is pushing up the price of sports sponsorship?
What drives sports sponsorship and how is it changing?
Listen to the BBC Radio 5 Live: Wake Up to Money Business of Sport programme to find out
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