ESA Event: A $200 billion sleeping giant – how brands and publishers are harnessing the power of gaming culture

Join us for a special ESA Event live from the biggest gaming event in the world, the League of Legends World Championships at The O2 arena in London. 

• Discover the different partnership approaches within the two distinct yet interconnected ecosystems of gaming and esports
• Explore the unique opportunities and considerations in the community-led participatory ecosystem of gaming, as well as the professional competitive esports scene
• Gain insights into fan-led activation strategies that drive unrivaled brand loyalty
• Hear case studies from both endemic and non-endemic brands alongside key executives from Riot Games and OS Studios.