Join us for a special ESA Event live from the biggest gaming event in the world, the League of Legends World Championship Finals at The O2 arena in London.
Hear from Andrew Lilien, Vice President of Global Sponsorships at Mastercard, and Katie Cross, Director of Global Business Partnerships at Riot Games, on why the gaming industry is such a compelling opportunity for brands.
Free to ESA Members, this event – featuring an optional tour – will be hosted by ESA Member OS Studios, with an all-star speaker line-up of John Higgins (CEO), Ian Packard (Chief Operating Officer), Jason Apfelroth (Director, New Business) and Tori Lynch (Head of Finance and Operations).
Event schedule (all times GMT)
- 09:30: Arrivals, refreshments
- 10:00-11:30: Session
- Keynote: What is Gaming Culture vs Esports?
- Panel: How Brands Harness the Power of Gaming Culture
- Predictions
- Audience Q&A
- 11:30-12:00: Networking
- 12:00: Check in for Worlds Fan Fest tour (optional)
- 12:15-13:15: Worlds Fan Fest tour (scroll down for more details)
Event topics
- Discover the different partnership approaches within the two distinct yet interconnected ecosystems of gaming and esports
- Explore the unique opportunities and considerations in the community-led participatory ecosystem of gaming, as well as the professional competitive esports scene
- Gain insights into fan-led activation strategies that drive unrivaled brand loyalty
- Hear case studies from both endemic and non-endemic brands alongside key executives from Riot Games and OS Studios.
Worlds Fan Fest tour
Guests will be invited to stay after the session for a tour of Worlds 2025 Fan Fest (12:15-13:15), providing a chance to check out some incredible brand activations around the League of Legends World Championship Finals, taking place at The O2 arena on 2 November.
In 2023, Worlds Fan Fest in Seoul, Korea, attracted 130,000 fans (pictures below courtesy of Riot Games).
Worlds 2025 Fan Fest is situated on Greenwich Peninsula Square, outside The O2 arena, where brands such as Mastercard, Mercedes-Benz and Red Bull will supply fans with unique experiences in a free and vibrant festival combining the excitement of League with the rich heritage of the UK and dynamic spirit of London.
The webinar recording is available exclusively to ESA members in our website event resources.
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