- Expert panel and afternoon networking
- Exclusive evening event with discounted tickets
- Aviva Studio venue tours
Cities are shaped by their cultural moments. Music, sport and major live events create shared experiences, build pride in communities and help define how cities are seen around the world. Now more than ever before, brands are part of making those moments happen.
This panel will explore how sponsorship contributes to the identity and growth of cities. Using examples from music, sport and live entertainment, the conversation will look at how partnerships between brands and sports/cultural organisations can support the communities they share.
Rather than focusing purely on brand activations, the discussion will explore the broader role sponsors can play in cultural ecosystems. How can sponsorship help cities thrive, support creative talent and create long-term impact?
Sign up now for ESA’s eagerly-awaited return to Manchester, where ESA Member Factory International will host our community at the iconic Aviva Studios.
A panel comprising experts from Amex, Aviva and Factory International will headline this event – with other speakers to be confirmed in due course.
The day will begin with optional venue tours from 13:00, with the afternoon event starting at 14:00. Guests are then invited to return to Aviva Studios at 18:30 to attend the opening night of The Surge: An Ode to Sinead O’Connor.
An experience not to be missed! Please contact ESA Events to request a discount code for the evening event.
Please sign up to the ESA mailing list if you are not already receiving our emails.
Provisional schedule
- 13:00-14:00: Venue tours (optional)
- 14:00: Arrivals and networking
- 14:45-15:45: Panel discussion
- 15:45-16:45: Networking and drinks
- 16:45: Afternoon event closes
- 18:30: Evening event (optional)
