Join the European and Norwegian communities for the first-ever ESA Event in Oslo.
Run in collaboration with Sponsor-Og Eventforeningen, this unique morning gathering will feature high-level presentations, discussions and networking opportunities.
Register now and grasp your chance to attend a summit in one of Europe’s northernmost capital cities – an increasingly vibrant hub of sponsorship expertise.
Please note: like all ESA-led events, attendance is free for ESA members. Please contact us if you are not a member and would like to attend ESA Event Oslo 2026.
Agenda
1. The Big Picture: Market Shifts and 2026 Trends
Sophie Morris | Chair, ESA
Sophie will present an overview of the European Sponsorship Market, sharing what’s shaping the landscape and where the biggest shifts are emerging. She will also explore the key sponsorship trends for 2026, including the themes and industry behaviours influencing how brands and rights holders are approaching partnerships this year.
2. Arts Sponsorship: poor relation or untapped opportunity?
Martin Prendergast | Board Director, ESA
This presentation looks at the role corporate sponsorship currently plays in arts funding models around the world. Martin will explain various forms of cultural partnerships, sharing recent ESA research that illustrates that arts sponsorship has huge growth potential, and highlighting numerous measures that would drive increased corporate investment in the arts.
3. ESA Awards winner
Speaker & content TBC
