Join the European and Norwegian communities for the first-ever ESA Event in Oslo with an agenda theme of ‘World-Class Sponsorship‘.
Run in collaboration with Sponsor-Og Eventforeningen, this unique morning gathering will feature high-level presentations, discussions and networking opportunities.
Register now and grasp your chance to attend a summit in one of Europe’s northernmost capital cities – an increasingly vibrant hub of sponsorship expertise.
Please note: attendance is free for members of ESA and Sponsor-Og Eventforeningen. Please contact us if you are not a member and would like to attend ESA Event Oslo 2026.
Agenda
The Big Picture: Market Shifts and 2026 Trends
Sophie Morris | Chair, ESA
Sophie will present an overview of the European Sponsorship Market, sharing what’s shaping the landscape and where the biggest shifts are emerging. She will also explore the key sponsorship trends for 2026, including the themes and industry behaviours influencing how brands and rights holders are approaching partnerships this year.
Arts Sponsorship: poor relation or untapped opportunity?
Martin Prendergast | Board Director, ESA
This presentation looks at the role corporate sponsorship currently plays in arts funding models around the world. Martin will explain various forms of cultural partnerships, sharing recent ESA research that illustrates that arts sponsorship has huge growth potential, and highlighting numerous measures that would drive increased corporate investment in the arts.
Standing Out: 2026 ESA Awards winners
Catherine O’Toole | Head of Marketing, Very Ireland
Catherine will provide a deep dive into A Very Proud Sponsor of The Traitors Ireland, winner of Media Sponsorship at the 2026 ESA Awards in partnership with Pearlfinders.
Oliver Meade | Senior Director, Think Beyond
Oliver, formerly Senior Sponsorship and Brand Activation Manager at Three, will discuss the AI-generated campaign We See You Lily Parr, winner of Best Use of Cutting-edge Technology at the 2026 ESA Awards in partnership with Pearlfinders.
