Join us at The Hub, home of the Edinburgh International Festival, for a wide-ranging discussion about sponsorship trends with a focus on arts, culture and entertainment.
Hosted by ESA Chair Sophie Morris, an expert panel will cover the most topical talking points in the sector, such as the impact of technology, the potential of naming-rights partnerships and the enduring importance of ESG and cause-related sponsorship.
Event timings (BST)
- 15:30-16:00 arrivals and networking
- 16:00-17:00 live session
- 17:00-18:00 networking and refreshments
Tee Barnes
Director of Commercial Operations & Partnerships, LW Theatres
Tee is a seasoned professional with over 30 years of experience in partnership strategy, sales and activation. Throughout her career, Tee has demonstrated exceptional leadership in navigating complex partnerships across a breadth of live entertainment venues and rightsholders such as AEG and Formula E. She has a steadfast commitment to forging partnerships that deliver tangible value and positively impact businesses. Tee’s approach is not only the establishment of strategic alliances but also the cultivation of relationships that foster mutual growth and success.
In her current role, Tee continues to leverage her extensive experience to drive the organisation’s partnership agenda forward. She delivers partnerships that drive authentic brand and business alignment and create meaningful benefits for customers. She excels in identifying partnership opportunities that align with LW Theatres’ overall vision of ‘Staging the Extraordinary!’
Liana Mellotte
Senior Director, AEG Global Partnerships
Sophie Morris
Chair, ESA
Sophie Morris is Co-Founder and Director of Sponsor View (formerly Millharbour Marketing) and has worked in marketing and sponsorship for over 20 years. She is a Chartered Marketer, a Fellow of the Chartered Institute of Marketing and a member of the Market Research Society.
Sophie also sits on the Board of the Institute for Sport Business at Loughborough University and the Danish sponsorship group ‘SPOT:ON’ and judges sponsorship awards in the UK, Belgium, Slovenia and for ESA. In 2023 she was elected as Chair of ESA.
Alyson Orme
Corporate Partnerships Manager, Edinburgh International Festival
For three weeks each August, the Edinburgh International Festival presents an unparalleled celebration of international artistry and cultural exchange with hundreds of performances in music, theatre, dance, and opera by globally renowned artists and companies in Scotland’s capital city. In 2023 the Festival issued over 120,000 tickets to local and international audiences and presented over 2,500 world-class artists representing 50 nations. As a charity, their impact extends beyond their August programme with year-round activity that connects with communities, young people and emerging talent.
With a decade of experience in fundraising and event management for cultural institutions throughout Edinburgh, Alyson joined the International Festival in 2021 with a focus on forging purposeful partnerships with global, national, and local organisations. Her role entails crafting bespoke collaborations that deliver on partner objectives and enable positive and lasting impact, whilst drawing upon shared values and a commitment to bringing international culture and live performance to the people of Edinburgh and Scotland.
The webinar recording is available exclusively to ESA members in our website event resources.
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