Join a gathering of sponsorship and events industry experts on 24 September for a deep dive into the future of corporate hospitality.
- 13:00-13:30 arrivals and networking
- 13:30-14:45 presentations and panel discussion
- 14:45-16:00 networking and drinks
ESA Member Sponsorworks will lead with a keynote presentation based on a recent survey they conducted into future trends within corporate hospitality. A panel of experts including Petra de Goede of Philips TV & Sound and Lucie Renaudin of Accor will then discuss some of the trends in more detail, with networking opportunities before and after the session.
The survey, undertaken by Nielsen, canvassed the views of almost 800 people who attended or booked hospitality in the past two years. Sponsorworks used the results to create a ‘Future of Hospitality Report’ that they aim to update annually, covering topics such as:
- Buyer / host and attendee industry sectors
- Popularity of different events
- What makes a successful event.
The report also considers key factors relating to:
- Reasons for attending or declining events
- Impact of anti-bribery and corruption regulations
- Measurement & ROI
- Attitudes to sustainability
- Supply and demand in women’s sport.
A webinar option is available for those who cannot attend in person – click here to register.
Petra de Goede
Senior Event Manager (Europe & Americas), Philips TV & Sound
Petra (49, The Netherlands) is a seasoned event expert within the consumer electronics business. After studying Art & History at the University of Amsterdam she ended up at TP Vision – Philips TV & Sound – where she has developed and executed a wide range of media and customer events. From huge exhibitions (IFA Berlin, CES Las Vegas) to corporate global conferences and intimate product launches for influencers.
Next to her passion for organising events, Petra loves maximising the partnerships that TP Vision currently has – e.g. with the iconic Abbey Road Studios, Red Bull and legendary FC Barcelona. For all partnerships Petra is responsible for the extensive hospitality programs, events, product placement and overall logistics and finances.
Lucie Renaudin
Member Experiences & Hospitality Director, Accor
Lucie has a strong background in the hospitality industry, having worked with Accor Group across various roles. Her journey began in marketing, where I contributed to the development of three hotel brands from midscale to luxury: Novotel, Mercure and MGallery. Focusing on product management and overall service offerings in leisure and business segments. She then transitioned to partnerships and loyalty programs (70 million members), where she was responsible for the launch of Accor’s Limitless Experiences money-can’t-buy offering.
For the past four years, Lucie has been part of the sponsorship department as an Executive Director, specialising in customer experience and corporate hospitality and responsible for the development and implementation of partnerships with prestigious organisations such as Paris Saint-Germain FC, Accor Arena, Roland-Garros and America’s Cup at a global level. Her diverse experience has equipped her with a comprehensive understanding of the hospitality sector and a passion for enhancing guest experiences through impactful sponsorships and partnerships.
