Study 6 modules and get a 360 view of sponsorship
Up to 30% discount for ESA Members and charities
Flexible online course taking up to 10 hours
Syllabus
The ESA Introduction to Sponsorship course has been designed as a digital offering, enabling participants to learn at their own pace. It supports individual study or can form part of an organisation’s professional development programme or be integrated into an educational syllabus. The course has been compiled on behalf of ESA by Catherine Hawkins, Founder of Think!Sponsorship and Sandra Greer, Founder of Greer Consulting who have a combined sponsorship experience of 50+ years! They were appointed following a competitive tender. Catherine and Sandra share ESA’s vision of growing a diverse sector through world-leading education in its role as the essential and inclusive community for all professionals working in sponsorship.
Modules include case studies and best practice, and cover the following:
Module 1 – Introduction to Sponsorship
- The key players in the industry
- The definition of sponsorship and how it works
- The growth and diversification of the sponsorship industry
- The latest sponsorship trends.
Module 2 – Why Sponsorship?
- The objectives of brands using sponsorship
- The rights holder rewards from sponsorship.
Module 3 – Valuing Sponsorship
- What influences the price of sponsorship
- Elements that comprise the value of a sponsorship
- How to determine the fair market price
- Negotiating tips.
Module 4 – Making the Sale
- The importance of the sponsorship proposal
- Key factors in securing sponsorship
- The essentials of the client brief
- What makes a good sales proposal.
Module 5 – Sponsorship Activation
- Sponsorship activation and creating activation strategies
- Importance of budgeting for activation
- Examples of best practice in sponsorship activation
- Key trends in sponsorship activation.
Module 6 – Does it Work?
- Importance of measurement in sponsorship
- Challenges to measuring sponsorship
- Key sponsorship measurement techniques
- Setting up a research programme
- Key trends in sponsorship measurement.
At the end of each module participants complete a set of questions that form the course assessment. Participants achieving the pass standard will be awarded a certificate of completion.
Fees
Course fee
£295
ESA Members
receive a discount according to their membership level:
| ESA membership level Annual ESA membership fee % discount off ESA Introduction to Sponsorship | LEVEL 1 €480 / £420 10% | LEVEL 2 €660 / £580 20% | LEVEL 3 €1,015 / £899 22.5% | LEVEL 4 €1,795 / £1,580 25% | LEVEL 5 €3,585 / £3,150 30% |
Click here to see a list of our current ESA members
Charities
receive a discretionary discount with their Charity Registration Number. Please contact us
Please note:
· Fees are due in full before login details can be divulged, as all course learning materials are made available online
· All course fees are only available in GBP
· UK companies and individuals are charged 20% VAT – all prices are ex VAT
Dates
This fully digital course can be undertaken to suit your own schedule and pace. On completion of your registration and receipt of course payment, you will be given access to all course materials.
