15:30 Welcome and introductions – Daragh Persse, ESA Board Director
15:40 ESA Strategy and Plans Update – Andy Westlake, ESA Chairman
16:10 Web 3.0 and Sponsorship – Richard Petrich, Value of We
17:00 Innovation in activation – Panel discussion hosted by Conor Byrne
17:45 What fans want (#don’tpissthemoff) – Daragh Persse, The Brand Fans
Networking: 18:30 onwards
ESA Associates please see your e-bulletin dated 7 June for a 50% discount code
Web 3.0 and Sponsorship – Richard Petrich, Managing Director, Value of We
Everyone is talking about NFT’s, Crypto, Metaverse and Web3. But what are these words actually about and why should every brand and rights holder care about them?! In this session we will get a base understanding of the technology that sits behind all of this and how it impacts the sponsorship and brand experience landscape.
Managing Director, Value of We
Richard’s entrepreneurial mindset and his do-er mentality led him to founding a wide range of different tech-focused start-ups and companies. This, and his passion to connect others led, him to co-found Value of We, an agency specialising in holistic brand experiences, from the Metaverse to Brand Partnerships. Their clients are brands like DHL, G2 Esports, Ralph Lauren, Red Bull (& Racing), Soho House and many more.
Managing Director and Founder, The Brand Fans
ESA Board Director
Daragh Persse is a sponsorship specialist and Founder of The Brand Fans, an international independent sponsorship and cause marketing consultancy based in Dublin. Daragh was previously Global Sponsorship Director at Vodafone working with UEFA Champions League, Formula 1, Manchester United, England Cricket and numerous music artists, festivals and events. Daragh pioneered the development of a proprietary model for the evaluation of sponsorship properties on behalf of brands and rights holders. The Brand Fans work with numerous partners including Heineken, Santa Rita, Virgin Media, Energia, Barclays, AIG, Live Nation, Betway, Bacardi, IRFU, FAI and Leinster Rugby, working across strategy, planning, rights negotiation, activation and evaluation.
Founder, Westlake Consulting
Andy has built a career in sponsorship and sports marketing, an industry he’s been a part of for 30 years. After 10 years in commercial radio he worked at CIA Medianetwork and then alongside former Olympic and Commonwealth athlete Alan Pascoe building Fast Track Sports Marketing. The business was a market leading, international sports marketing agency headquartered in London, now established as an integrated part of the Sport and Entertainment Group CSM.
Andy now runs his own Amersham based consultancy, Westlake Consulting, sits on the board of the partnership marketing agency Reg & Co and is Chairman of The European Sponsorship Association. He is also Chairman of Chesham United Ladies FC.
Panel discussion includes:
Conor Byrne – panel host
Senior Director of Marketing for Global NextGen Markets
Conor Byrne, is the Senior Director of Marketing for Global NextGen Markets at Indeed, the world’s largest job site. His role involves managing ten markets across APAC, EMEA and LATAM. Conor is responsible for the go to market growth strategies for these markets, across both B2C and B2B customer bases, taking them to a place of maturity within the business that enables them to graduate out of NextGen status. In 2022 Conor launched the podcast “That’s What I Call Marketing” which profiles some of the leading lights in the marketing world and charts their unique stories from how they got to where they are today; their personal beliefs when it comes to marketing and the future of the industry. Conor has degrees in Business and Psychology, and despite his failed attempt at becoming a chef, he still loves to cook when he has downtime.
Senior Social Media Manager EMEA
Darragh is Senior Social Media Manager EMEA at Indeed where he has worked on sponsorship portfolios including that of UEFA Europa League winners Eintracht Frankfurt and Team Ireland for the Tokyo Olympic Games.Prior to Indeed, Darragh worked with the FAI as Digital & Social Media Manager where he worked on sponsorships from grassroots levels to the senior international teams, including being a backroom team member at UEFA EURO 2016 in France.
The webinar recording is available exclusively to ESA members in our website video resources.
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