- Major addition to professional development portfolio in ESA’s 35th year
- Course aimed at anyone who needs a solid grounding in sponsorship
- Flexible online syllabus provided by Catherine Hawkins and Sandra Greer
The European Sponsorship Association (ESA) extends its professional development portfolio today with the launch of a new and highly inclusive course.
The ESA Introduction to Sponsorship is designed to appeal to anyone who seeks a grounding in the basics of sponsorship – from interns, students and school leavers to business leaders and marketing professionals for whom the discipline forms an important part of their role.
Delivered by renowned industry duo Catherine Hawkins and Sandra Greer, the ESA Introduction to Sponsorship is available for immediate enrolment. The syllabus can be completed at students’ convenience, with a duration of up to 10 hours.
A certificate will be provided to all successful candidates and the course fee is £295 (+VAT), with discounts available for ESA members.
The ESA Introduction to Sponsorship is designed as a stepping stone for career development both within the workplace and through further education, offering foundational knowledge that can be augmented by courses such as the ESA Diploma and ESA Sponsorship Sales Certificate.
- Enrol now for the ESA Introduction to Sponsorship – click here
Sophie Morris, ESA Chair, said: “The ESA Introduction to Sponsorship is an important and exciting addition to ESA’s educational offering. This new course is designed to be an accessible introduction to the world of sponsorship, with convenience and flexibility in mind. As an entry level course, it will help to bolster ESA’s firm commitment to inclusion and build a stronger pathway for new entrants to our industry.”
Course Co-Director Catherine Hawkins, ESA Fellow, added: “We’re excited to present this new course, and we hope it will help us to attract more diversity to the industry by presenting an exciting and accessible pathway into sponsorship. We look forward to working with a wide range of organisations and businesses to recruit, retain and nurture future talent in the sector.”
Course Co-Director Sandra Greer said: “The sponsorship industry has a plethora of exciting areas to work in. This course provides a basic understanding of all the skillsets needed, allowing those new to the industry to see where their talents lie and others to see how all the parts fit together and work alongside each other to improve the outcomes.”
Catherine Hawkins has also recorded a short video interview with ESA Vice-Chair Nigel Geach in which she expands on the premise and content of the course and the opportunity it represents. Click here to watch the video.
-ENDS-
About ESA
The European Sponsorship Association (ESA) is the essential and inclusive community for all professionals working in sponsorship. Celebrating our 35th anniversary in 2024, we inspire more successful sponsorships, drive confidence in decision making and grow a diverse community through world-leading education, events and resources, industry connections and recognition of excellence.
ESA’s reach encompasses all types of sponsorship activity from sport, broadcast, education, charity, the arts and culture, to environment and the community. Its members include sponsors, rights holders, agencies and consultants, professional advisors and suppliers. Visit sponsorship.org for more information.
For media queries, please contact:
Jonathan Coates | ESA Marketing, Communications and Events Manager
marketing@sponsorship.org | +44 (0) 7788 352219
