Summer 2021 finally saw the return of significant numbers of fans to sports events across Europe. This in turn saw brands embracing the opportunity to maximise existing sponsorships and create campaigns to celebrate this moment.
Join us for another ESA webinar with AEG Group, Octagon and special guest TikTok to review some of the best work from the summer, look at the key trends in activation and gain an understanding of what brands learned by adapting traditional approaches to manage the ongoing challenge of the pandemic.
About #ESAwebinar events
ESA’s mission is to inspire, unite and grow the sponsorship industry. As the COVID-19 pandemic continues to cause unprecedented disruption to the sports and entertainment industry, it has never been more vital that the sponsorship community has access to informative, relevant and inspiring content.
Which is why ESA launched the #ESAwebinar series – a regular series of masterclasses, Q&A discussions and other insightful content designed to educate and unite the sponsorship community, despite our physical distance.
The webinar recording is available exclusively to ESA members in our website video resources.
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