Jakub Krampl
Founder and CEO
In brief, what does On Air do, and what is your approach to sponsorship and partnerships?
On Air is a streaming service for on-stage entertainment. The company provides artists, labels and other rightsholders with content production, marketing, streaming and monetisation services.
Part of the monetisation strategy is also partnerships and sponsorships. Brands and partners bring direct revenue to the events as well as extend the marketing reach of the show. In return, a partnership with an artist creates resonance for the brand globally or in a specific market.
What approach differentiates On Air and makes your sponsorship strategy unique?
Sponsorships at On Air connect brands directly with specific artists and their audience across a magnitude of digital platforms, enabling emotional connections to their consumers. Each event has a unique marketing strategy developed closely with the artist teams and brand. The campaigns enable brands to connect directly with a specific and engaged audience. Because this happens digitally, we provide rich insights into the campaign reach and audience demographics.
We also enable sponsors to reward their existing customer base and increase customer loyalty through free and discounted ticket access as well as other tailored promotions.
What do you see as current trends within sponsorship, and how are they affecting how you work and how you deliver on strategy?
Over the past few years, there has been a large focus on sports sponsorship. Brands were engaging more in the sports sector than in music and entertainment, but with numerous major sporting events having taken place in 2024, we are now seeing an increased interest in the music and entertainment space. We expect this to continue for the next two years, before the next sports cycle ahead of the 2028 Olympics in the US.
How has sponsorship changed for On Air over the past few years, and what predictions can you make about how it’s going to change in the next five years?
Sponsorship is a very small fraction of On Air’s activity. As we produce more events and the platform audience keeps growing, we expect that more brands will be looking to partner on specific events to give exclusive exposure in different geographies.
The major advantage is that On Air operates across all continents and we can provide access to artists and territories for brand exposure in different areas. Over the next five years, sponsorships will become a major economic driver in event production and marketing.
Is there anything else you would like to add?
On Air provides sponsorship and partnership opportunities to partners of all sizes. Please don’t hesitate to get in touch to know more about our upcoming shows and how we can work together to deliver measurable results to your brand.
Contact
Jakub Krampl
+44 7926 879 237
