Award winning, and highly commended, campaign case studies from 2014 ESA Excellence Awards are now available exclusively to members.
The European Sponsorship Association (ESA), the membership body that raises standards within the sponsorship profession, is very pleased to announce that the winning and highly commended campaigns from the 2014 ESA Excellence Awards, held recently in London, are being made available exclusively to ESA members.
These case studies, which include work from McDonalds, Citroën and Kellogg’s amongst others, are a member benefit and are available from the Members Only section of the ESA website. They give an insight into some of the campaigns that wowed the judges at the awards and offer readers a thorough look at the thought processes, the strategy and the activation that took place during the duration of the campaign.
In sharing these works, ESA hopes that it will promote good practice amongst all our members.
Our sincere thanks goes to all those companies and individuals who were willing to share and assist with the compilation and publishing of these studies.
The case studies themselves can be found on the ESA website here.
–ENDS–
For more information please contact:
Keef Sloan, ESA PR
keefsloan@sponsorship.org
T: +44 (0) 208 390 3311
M: +44 (0) 7973 614302
About European Sponsorship Association:
The European Sponsorship Association (ESA) exists to inspire, educate and raise standards within the sponsorship and wider marketing industry. As a membership association ESA’s vision is to encourage consumer engagement through effective multi-channel marketing. Its many activities, which include policy, governance and corporate responsibility, education and training, information, networking and the ESA Excellence Awards, all have these goals as their core objectives. ESA’s reach encompasses all types of sponsorship activity from sport, broadcast, education, the arts and culture through to environment and the community. Its membership includes sponsors, rights holders, agencies and consultants, professional advisors and suppliers.