ESA’s Knowledge event entitled ‘Connected Audience, Commercial Return’ being held in London next week (Thurs 22nd)May will look at how digital audiences can maximise commercial return.
The ESA Skills Workshop is being held in partnership with RadiumOne, the programmatic advertising experts whose unique Marketing Operating System (MOS) understands connected audiences everywhere.
The session will start with an overview of the latest developments and be followed with breakout sessions where delegates will separate into smaller groups for round table discussions, each led by a digital expert.
It will take place at RadiumOne’s offices – 20 Garrick Street, Covent Garden, London WC2E 9BT with registration, refreshments and networking from 5.00pm and the workshop session from 5.30-7.30pm.
The workshop will cover: • Macro view of social and digital media • Why digital is important • Identifying and exploring multiple touchpoints • Developing a plan to engage with all the different touchpoints • Views on how to maximise the social/digital opportunity
The round-table discussions will cover: • Connected audiences, how to identify them • Tools that you can use to help and track them • How this can be linked to media consumption and used to develop activation plans • Creating leverage programmes using this information • Developing programmes to maximise commercial return – will explore this from the standpoint of brands, rights holders and talent • Opportunity to look at some live examples/case studies • Questions and Answers session
For more information, see http://www.sponsorship.org/content/knowledge.asp
To BOOK, click here https://esaskillsworkshop20140522.eventbrite.co.uk
This online booking service accepts AMEX, MasterCard and Visa. A VAT invoice is given.
Attendance at the ESA Skills Workshop achieves 2 CPD credits.
–ENDS–