** Registration for this event is now CLOSED. Please contact ESA Events with any queries **
Produced in conjunction with Nielsen Sports using the agency’s proprietary Nielsen Sports Market Intelligence, ESA’s Sponsorship Market Overview is the definitive annual report measuring the size of the European sponsorship sector.
Hosted by ESA Chair Sophie Morris, the 2025 Sponsorship Market Overview event is held on the same day as the 2025 ESA Awards, both held in partnership with Pearlfinders, and provides extensive networking time before and after the session.
Agenda
- Sponsorship Market Overview 2025 – presented by Andy Milnes (Nielsen Sports) with introduction from ESA Chair Sophie Morris
- Sustainability & Sponsorship – with Maya Prentis (Nielsen Sports)
- Panel discussion, Q&A – Stuart Wareman (Accor) with Andy Milnes and Maya Prentis (Nielsen Sports); moderated by ESA Chair Sophie Morris.
Timings
13:30-14:00: networking
14:00-15:15: presentations & panel discussion
15:15-16:00: networking.
Andrew Milnes
Market Leader UK & Ireland, Nielsen Sports
Andy leads the Sports team across the region with a key focus on leveraging Nielsen’s industry leading data and insight to drive business success for clients. With a career spanning over a decade at Nielsen and Repucom, Andy has experience across numerous areas of the organisation including leading the International Solutions team focusing on establishing ways of working and effective delivery processes from Mexico to South Korea. He has also worked closely with leading brands in the sponsorship space supporting their sponsorship investment and evaluation programmes.
Maya Prentis
UK and Ireland Consulting Director, Nielsen Sports
Maya’s role at Nielsen Sports involves supporting rights holders, sports bodies and brands in solutions such as sponsorship valuations, measurement and economic impact assessments. Maya joined Nielsen Sports after eight years of experience in management consulting at KPMG and Capgemini Invent, and has an MBA from Imperial College London.
Stuart Wareman
Global SVP Experiences, Events & Sponsorship, Accor
Based in Paris, Stuart leads the team coordinating and managing the Accor hotel group’s global sponsorships, member experiences and corporate hospitality. The portfolio includes Paris Saint-Germain, Paris 2024 Olympic and Paralympic Games, Rugby World Cup France 2023, Roland-Garros, the Accor Arena, AEG, the Accor Stadium, SailGP and the Americas Cup, as well as multiple entertainment venues and food festivals around the world.
Before Accor, Stuart led the Partnerships team for Marriott in Europe, Middle East and Africa for nine years, including its credit card businesses and relationships with airlines, car rental and payment services in addition to major sponsorships such as Manchester United, Mercedes-AMG Petronas F1 Team, NFL and AEG. Prior to this he worked for ten years at WPP sponsorship agency MEC Access (now Wavemaker) leading the event sponsorships team in London where he created, negotiated, activated and evaluated award winning sponsorships for brands such as Visa, Aviva, Danone, Wrigley’s, BT, Vodafone, Specsavers, Lloyds and Bacardi across sport and entertainment platforms. Stuart is a Board Director of ESA.
The webinar recording is available exclusively to ESA members in our website event resources.
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