Syllabus

The eight ESA Sponsorship Sales Certificate modules are delivered across six sessions, presented by ESA Fellow Catherine Hawkins, Founder of Think!Sponsorship. The course culminates in a formal assessment to accredit participants as best practice sponsorship sales practitioners: candidates respond to a brief that tests proficiency in written and oral sponsorship sales and presentation skills.

Session 1

Seminar One: Understanding sponsorship and its role in the marketing mix. Trends and market overview

Session 2

Seminar Two: Developing your sponsorship proposition

Session 3

Seminar Three: Proposal development

Session 4

Seminar Four: Pricing and negotiation skills

Session 5

Seminar Five: Pipeline
Seminar Six: Presenting

Session 6

Seminar Seven: Audiences
Seminar Eight: Negotiation and contracts

Formal Assessment

Participants have two weeks to prepare their written proposals in advance of a verbal presentation to the assessment panel.

Further details of the assessment can be found in ‘How is the course assessed?’ in our FAQ.

NB: This syllabus is subject to change; details will be regularly updated.

Fees

Course fee
£525
to be received in full by Wednesday 15 January 2025

ESA Members
receive a discount according to their membership level:

ESA membership level

Annual ESA membership fee

% discount off ESASSC

LEVEL 1

€480 / £420

10%

LEVEL 2

€660 / £580

20%

LEVEL 3

€1,015 / £899

22.5%

LEVEL 4

€1,795 / £1,580

25%

LEVEL 5

€3,585 / £3,150

30%

Click here to see a list of our current ESA members

Charities
receive a discretionary discount with their Charity Registration Number. Please contact us

Please note:

·         Fees are due in full before login details can be divulged, as all course learning materials are made available online
·         Bank transfer or card payment possible – all course fees are only available in GBP
·         UK companies and individuals are charged 20% VAT – all prices are ex VAT

Dates – 2025

·         Course modules released weekly, followed by compulsory group clinic held via Zoom
·         Times are shown in GMT and CET, and BST and CEST after clocks change
·         Please note all dates and times are subject to change

January 2025 course:

Wednesday 15 January	Enrolment Closes (settlement is to be received in full by this date)
Thursday 16 January	Registration Day. ESA Team will email your login by close of play (if full settlement has been received)
Thursday 16 January	Module 1 material (videos & presentations) released online
Wednesday 22 January	Clinic 1 (12:00-13:00 BST / 13:00-14:00 CEST)
Wednesday 22 January	Module 2 material released online
Wednesday 29 January	Clinic 2 (12:00-13:00 BST / 13:00-14:00 CEST)
Wednesday 29 January	Module 3 material released online
Friday 31 January	Clinic 3 – Assessment clinic (12:00-13:00 BST / 13:00-14:00 CEST)
Wednesday 5 February	Clinic 4 (14:00-15:00 BST / 15:00-16:00 CEST) *** note different start time
Wednesday 5 February	Module 4 material released online
Wednesday 12 February	Clinic 5 (12:00-13:00 BST / 13:00-14:00 CEST)
Wednesday 12 February	Modules 5 & 6 material released online
Week commencing Monday 17 February	Reading week
Wednesday 26 February	Clinic 6 (12:00-13:00 BST / 13:00-14:00 CEST)
Wednesday 26 February	Modules 7 & 8 material released online
Wednesday 5 March	Clinic 7 (12:00-13:00 GMT / 13:00-14:00 CET)
Friday 14 March	Written Proposal deadline (by 23:59)
Friday 21 March (and Thursday 20 March if needed)	Verbal Presentation Assessment Each participant will have a 30-minute presentation slot (online via Zoom) at an agreed day & time. Further details of this formal assessment can be found in ‘How is the course assessed?’ in FAQ
Friday 4 April	Results published (by close of play)

May 2025 course:

·         Course modules released weekly, followed by compulsory group clinic held via Zoom
·         Times are shown in BST and CEST
·         Please note all dates and times are subject to change

Wednesday 30 April	Enrolment Closes (settlement is to be received in full by this date)
Thursday 1 May	Registration Day. ESA Team will email your login by close of play (if full settlement has been received)
Thursday 1 May	Module 1 material (videos & presentations) released online
Monday 5 May	May Day bank holiday
Wednesday 7 May	Clinic 1 (12:00-13:00 BST / 13:00-14:00 CEST)
Wednesday 7 May	Module 2 material released online
Wednesday 14 May	Clinic 2 (12:00-13:00 BST / 13:00-14:00 CEST)
Wednesday 14 May	Module 3 material released online
Friday 16 May	Clinic 3 – Assessment clinic (12:00-13:00 BST / 13:00-14:00 CEST)
Wednesday 21 May	Clinic 4 (14:00-15:00 BST / 15:00-16:00 CEST) *** note different start time
Wednesday 21 May	Module 4 material released online
Monday 26 May	Spring bank holiday
Wednesday 28 May	Clinic 5 (12:00-13:00 BST / 13:00-14:00 CEST)
Wednesday 28 May	Modules 5 & 6 material released online
Week commencing Monday 2 June	Reading week
Wednesday 11 June	Clinic 6 (12:00-13:00 BST / 13:00-14:00 CEST)
Wednesday 11 June	Modules 7 & 8 material released online
Wednesday 18 June	Clinic 7 (12:00-13:00 GMT / 13:00-14:00 CET)
Friday 27 June	Written Proposal deadline (by 23:59)
Friday 4 July (and Thursday 3 July if needed)	Verbal Presentation Assessment Each participant will have a 30-minute presentation slot (online via Zoom) at an agreed day & time. Further details of this formal assessment can be found in ‘How is the course assessed?’ in FAQ
Friday 11 July	Results published (by close of play)

Next intake: September 2025