This Thursday’s ESA Sponsorship Summit in London will see 150 professionals gathering to discuss and debate the critical issues affecting the industry.
The day’s packed programme includes five panel discussions plus two keynote speakers, giving the industry the opportunity to put time aside to have a frank discussion about what is working, what needs changing and how best to maximise new opportunities.
ITV’s MD of Commercial, Online and Interactive, Fru Hazlitt will deliver the keynote address with a thought-provoking talk about the wider meaning of sponsorship while the ‘founding father’ of sponsorship and CEO of West Nally, Patrick Nally, will present ‘the second model’, setting out his vision of a new road map for the industry.
Additional key topics being tackled include the importance of proving the business value of sponsorship; how to improve the industry’s PR, and a debate about the T-shaped career.
In advance of the discussion about the industry’s image, the panel’s moderator, journalist Richard Gillis, has listed 18 ways to tell a ‘sports sponsorship story’ – http://www.unofficialpartner.co.uk/?p=3770
ESA Chairman, Karen Earl, will give an opening speech. Keynotes Fru Hazlitt and Patrick Nally will be joined by an impressive line-up of panellists including David Wheldon, Barclays; Kevin Peake, Clifton Asset Management; Paul Dwan, Coca-Cola GB&I; Mark Evans, Direct Line Group; Richard Arnold, Manchester United; Richard Masters, Premier League; Nick Caplin, Sony Computer Entertainment Europe and Tess Alps, Thinkbox.
In addition, Prof. Tony Meenaghan, University College Dublin, MD Amanda Fone of f1 recruitment llp and journalists Russell Parsons, Marketing Week and Owen Gibson, The Guardian, will share their insights. Other expert consultant panellists and moderators giving their views are: Jeremy Edwards, Activative; David Peters, Dentsu Aegis; Alun James, Four Communications; Michael Fleming, Havas Sports & Entertainment ignition; Sally Hancock; Andy Sutherden, Hill+Knowlton Strategies; Chantal Rickards, MEC; Paul Meulendijk; Charlie Dundas, Repucom; Tim Crow and Dominic Curran, Synergy, and Matt Rogan, Two Circles.
The Summit will close at 6.30pm following a Drinks Reception.
For full details about the ESA Sponsorship Summit, being held at 30 Euston Square, London NW1 on Thursday 3rd April and to make a booking, visit the website – http://www.sponsorship.org/content/sponsorship-summit-2014/index.asp
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For further information, contact ESA Office via esaoffice@sponsorship.org or telephone +44 (0) 20 8390 3311.