Join us online on 25 June to get an expert view on sponsorship ‘from the halfway line’ of the UEFA EURO 2024 finals, which take place in Germany from 14 June to 14 July.
Our panellists will review the most eye-catching brand campaigns and activations they have seen in the build-up and the early stages of the second-biggest football event on the planet.
They will cover what’s hot (and what’s not), picking out the most innovative work where brands have cut through the noise to connect meaningfully with their customers through sponsorship. And where it has all gone badly wrong.
Moderated by Amar Singh of MKTG Sports + Entertainment, the discussion will focus on the contest between traditional heavyweights and disruptive challengers, the evolution of football’s audience and the brand response, and where EURO 2024 sits in the wider context of a massive European summer of sport.
We are delighted to have Lisa Parfitt, Co-founder of ESA Awards 2024 Agency of the Year The Space Between Sports, on the panel alongside Jeremy Edwards from Activative and Philip Rouwenhorst of Blauw Sponsorship Impact.
Amar Singh
Senior Vice-President, Content & Creative, MKTG Sports + Entertainment
Amar specialises in developing the content and creative strategy for global brands to bring to life their partnerships in sport. He works closely with brands such as Cadbury, FedEx, Vodafone and Ketel One Vodka, helping them cut through and achieve their sponsorship objectives. Amar’s previous roles include Head of Football Strategy at Budweiser, where he built a creative and social platform for the brand’s partnerships including with the Premier League, LaLiga and Lionel Messi. Prior to that, as Head of Content at West Ham United, Amar led a multiplatform team and helped the Premier League club achieve record content views and grow its global fanbase.
Jeremy Edwards
Co-Founder, Activative
Jeremy is a co-founder of Activative, the leading global provider of creative intelligence to fuel game-changing sports and sponsorship marketing. Before Activative, Jeremy was the Director of Consultancy at the marketing intelligence agency Xtreme and prior to that worked for media consultancy Human Capital. Before working in the marketing and sports/sponsorship space, Jeremy was a journalist and an editor in the media, financial, legal and political arenas. He holds Masters degrees in Journalism (from Northwestern University, USA) and in Philosophy (from Emmanuel College, Cambridge University).
Lisa Parfitt
Co-Founder, The Space Between Sports
In just 18 months, The Space Between has been named Sports Industry Young Agency of the Year and ESA Awards Agency of the Year (2024). Lisa has 25 years in the sports industry, having started her career at the Ladies European Tour before moving agency-side to Synergy and then Engine Sport as Managing Director. Lisa has advised major brands & rights holders in sport and sponsorship marketing – clients include Under Armour, Vitality, Xero, Under Armour and ECB. Lisa has a fierce passion for the under-representation of women in the sports industry – on the pitch, the sidelines and the boardrooms – and is a Board member for Women in Football. Lisa has been named in the PR Week Power100 five years in a row.
Philip Rouwenhorst
Strategic Research Consultant, Blauw Sponsorship Impact
Philip leads sponsorship impact research studies for some of the largest rightsholders and sponsors in the sports industry at Blauw Sponsorship Impact in the Netherlands. Specialised in continuous tracking of impact, he firmly believes the sponsorship industry should adopt a more and smarter data-driven approach.
Having won two ESA Awards with his team, Philip entered the sports sponsorship industry at Relevance in Barcelona after which he was responsible for market research in the Benelux at Nielsen Sports. He holds Masters degrees in Political Science and Communication Science from University of Amsterdam, while he didn’t finish his PhD after Scotland did not vote for independence in 2014.
The webinar recording is available exclusively to ESA members in our website event resources.
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