Join us online on 10 July to get an expert view on sponsorship ‘from the halfway line’ of the UEFA Women’s EURO 2025 finals, which take place in Switzerland from 2-27 July.
Brand speakers on the day will be Valentine Snoeren, Women’s Football Lead at JustEatTakeaway.com, and Sam Daniels, Head of Brand Marketing and Campaigns at Xero, with Two Circles Sales Lead Kathryn Wilson providing an additional expert view. The session will be moderated by Lisa Parfitt, Co-founder of The Space Between (2024 ESA Awards Agency of the Year).
We have a suggested pre-read: UEFA Women’s EURO 2025 doubles the sponsorship revenue of 2022 – European Sponsorship Association.
Sam Daniels
Head of Brand Marketing & Campaigns, Xero
Sam is the Head of Brand Marketing and Campaigns UK at Xero, the small business accounting software, where he leads Xero’s brand marketing, campaigns and sports sponsorship in the UK.
Lisa Parfitt
Co-founder, The Space Between
Eighteen months after its formation, The Space Between was named Sports Industry Young Agency of the Year and ESA Awards Agency of the Year. Lisa has 25 years in the sports industry, having started her career at the Ladies European Tour before moving agency-side to Synergy and then Engine Sport as Managing Director. She has advised major brands & rights holders in sport and sponsorship marketing – clients include Under Armour, Vitality, Xero, Under Armour and ECB. Lisa has a fierce passion for the under-representation of women in the sports industry – on the pitch, the sidelines and the boardrooms – and is a Board member for Women in Football. Lisa has been named in the PR Week Power100 in five consecutive years.
Valentine Snoeren
Women’s Football Lead, JustEatTakeaway.com
Valentine is currently Women’s Football Lead at Just Eat Takeaway.com, having managed the Men’s and Women’s EURO football tournaments and been Interim Head of Sponsorships in previous roles at the company. Starting as one of the first members in Just Eat Takeaway.com’s sponsorships team, she witnessed and worked on the rapid expansion of the company’s UEFA EUROs sponsorship in 2021 to the UCC + Women’s Football package. Previously, Valentine worked in the world of advertising and worked on partnerships (B2B and B2C) for Uber HQ in Amsterdam.
Kathryn Wilson
Sales Lead, Two Circles
Kathryn is one of the Sales Directors at Two Circles, the data-driven sports marketing agency who grow the value of sports by knowing fans best. Two Circles work with world leading sports organisations, helping them grow relationships with fans and monetise those relationships through B2B and DTC revenue streams. Since 2023, Kathryn has led the commercial programme for UEFA Women’s Football, overseeing sponsorship growth across its competitions. This forms part of Two Circles’ exclusive mandate for UEFA Women’s Football commercial rights, which the agency has held since 2018.
The webinar recording is available exclusively to ESA members in our website event resources.
Sign-up to our mailing list to be the first to hear about future ESA events and other updates.
