In this ESA Webinar we will shine a light on the transformative power of AI in the sponsorship industry, presenting groundbreaking use cases from the Wimbledon Championships and the enchanting destination of Lapland.
Join our expert speakers to explore how AI is revolutionising fan engagement, trusted data analysis, and the synergy between human creativity and algorithmic precision.
Designed for all sponsorship professionals across Europe, this session promises to equip you with innovative strategies and insights to leverage AI in enhancing your sponsorship initiatives. Key topics will include:
Engaging fans through AI-driven storytelling: Learn how AI is super-charging coverage of one of the world’s greatest tennis events, connecting fans and brands in more meaningful ways.
Trusted data and democratisation: Discover how AI democratises customer data for rights holders, ensuring trusted sources and insights drive sponsorship decisions.
Human and AI synergy: Learn more about the critical balance between human intuition and AI’s analytical power in crafting successful sponsorship campaigns.
Jukka Niittymaa
Head of AI and Innovations – Sherpa
Jukka is a creative and visionary leader in the field of generative artificial intelligence and innovation. He leads the GenAI business unit at creative agency Sherpa, a company that helps organizations harness the power of generative AI for branding, communication and marketing. Jukka has a deep understanding of the implications and applications of generative AI in various domains and contexts. He is also an experienced coach and mentor who can guide and inspire others to leverage GenAI for their goals and challenges. Besides his work at Sherpa, Jukka is pursuing a doctoral degree at the University of Jyväskylä, where he researches the impact of generative AI on communication and marketing.
Kevin Farrar
Head of Sport Partnerships – IBM UK
Kevin is Head of UK Sport Partnerships at IBM and leads IBM’s partnership with the All England Lawn Tennis Club (Wimbledon). He has overall responsibility for managing the client relationship across all the services that IBM provides as the Official Technology Partner of The Championships, as well as the year-round IBM Marketing and Innovation programme for the partnership.
The webinar recording is available exclusively to ESA members in our website event resources.
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