Teeing up a new approach to digital and fan engagement – how brands and rights holders are using digital to connect with their most valuable asset, their audience.
With millions around the world staying at home to protect themselves and others from Covid-19, online engagement has skyrocketed. Digital communities have never been so important as they provide the interaction and emotional connection we are lacking in our day-to-day lives.
Sports and entertainment organisations and brands have long talked about the need to move to a digital-first approach, but in a post-Covid world, the pivot to digital has never been more crucial.
This #ESAwebinar will explore the benefits of switching to a digital-first strategy, as brands and rights holders are faced with vast captive digital audiences and the opportunity to capture the attention of fans and consumers online. Panellists will discuss how to gain a better understanding of your audience and maintain an authentic dialogue with fans in the hope that when brighter times return to view, you are set up for success.
Tim McLoughlin
Hotels.com
Brand Partnerships & Sponsorships Lead
Lisa Spencer-Hayes
Formula 1
Global Ad Sales Director
Jason Steele
CSM
Head of CSM Engage
Tom Huggins
Greenroom Digital
Co-Founder and Chief Operating Officer
About #ESAwebinar events
ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. As the COVID-19 pandemic continues to cause unprecedented disruption to the sports and entertainment industry, it has never been more vital that the sponsorship community has access to informative, relevant and inspiring content.
Which is why ESA has launched the #ESAwebinar series – a regular series of masterclasses, Q&A discussions and other insightful content designed to educate and unite the sponsorship community, despite our physical distance.
The webinar recording has been made available exclusively to ESA members in our website Resources.
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