Burger King’s alliance with Stevenage FC was the most-talked about partnership of 2020, generating global conversations and cut-through using an innovative, digital first approach.
At the end of the year the partnership broke through again with the announcement that Burger King would become ‘Burger Queen’ as part of an alliance with Stevenage’s women’s team.
In this exclusive webinar, Stevenage CEO Alex Tunbridge will be joined by Pancho Cassis, Partner & Global Chief Creative Officer of Burger King’s creative agency, DAVID, to discuss how this iconic sponsorship has been brought to life.
Partner and Global Chief Creative Officer, DAVID THE AGENCY
Chosen by AdWeek as one of most creative people in the world in 2018, Pancho was appointed Partner and Global Chief Creative Officer of DAVID after a successful past with LOLA MullenLowe and his own agency, MAD.
In his first year leading the company, DAVID Miami was named Agency of the Year both at the One Show and the D&AD, and the newly opened DAVID Madrid became the most awarded agency in Spain too. In recent years, he also helped his previous agency LOLA become four times Best Agency in Latin America and be the 9th most awarded agency in the world in the last edition of Cannes Lions.
During his career, he has led the work for popular brands like Burger King, Magnum, Budweiser, Scrabble and created the most talked about campaign during the last world cup in Russia, Hidden Flag.
Chief Executive Officer, STEVENAGE FC
One of English football’s youngest CEOs, Alex took over at Stevenage FC in July 2018 having previously been at the helm of League Two’s Newport County AFC.
Since arriving at Stevenage FC he has been responsible for several notable accomplishments including a Club Share Offering, the launch of the first Interactive Digital Match Day Programme and a global sponsorship campaign with Burger King, which elevated the club to the most-played team in the world on EA Sports FIFA 20.
Alex holds a strong background in community and supporter engagement having previously established and run Stevenage FC’s Foundation, running a variety of local, national and international programmes including several based in Africa.
About #ESAwebinar events
ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. As the COVID-19 pandemic continues to cause unprecedented disruption to the sports and entertainment industry, it has never been more vital that the sponsorship community has access to informative, relevant and inspiring content.
Which is why ESA has launched the #ESAwebinar series – a regular series of masterclasses, Q&A discussions and other insightful content designed to educate and unite the sponsorship community, despite our physical distance.
The webinar recording is available exclusively to ESA members in our website Resources.
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