Influencer marketing has grown rapidly in recent years to become a key part of the marketing mix for brands in many different sectors.
As the sports and entertainment ecosystem becomes more cluttered and brands have more channels to activate than ever before, sponsorship and influencer marketing both offer a pathway to cultural relevance for marketers looking to tap into emotional connection of fans.
But what is the right approach to influencer marketing in this context, and how can sponsorship and influencer marketing work harmoniously together to achieve brand aims?
Join an expert panel on Wednesday, 9 December at 11am (GMT) to discuss the future of sponsorship and influencer marketing.
To register for this webinar, head here.
Elizabeth Bacon
With over 12 years’ experience in global sports marketing, Elizabeth began her career sponsor-side, managing a portfolio of Right Holders before moving across to join the ABB FIA Formula E World Championship three months before its inaugural race in 2014. As Communications Director, her focus is on building mainstream consumer awareness and fan-base growth.
Arjoon Bose
Arjoon is Marketing Head, Culture and Brand Experience (Europe & Australasia) at General Mills, overseeing the sponsorship activities of major consumer brands including Häagen-Dazs and Old El Paso.
Kate Hamer
Kate Hamer is a marketer who has specialised in Digital for over a decade. She worked client side for more than 15 years in global household brand names such as Orange, Unilever, Tesco, Disney and L’Oréal. In 2018 she joined forces with Louis Saha to develop AxisStars, where she is Chief Operating Officer.
Louis Saha
A former professional striker for Fulham, Manchester United, Spurs, Lazio and Manchester United, where he won the UEFA Champions League and Premier League, Louis also represented France at 2006 FIFA World Cup. Since hanging up his boots, Louis has moved into the world of business. He is the founder of AxisStars, using his experience to develop propositions to support athletes and other people in the public eye.
Flo Williams
Founder of The Perception Agency, having previously worked at media agency Mindshare, striving to change the perception of female sport through marketing. Covering brand, partnerships & campaign material in a way that champions women’s sport differently, engaging wider audiences.
About #ESAwebinar events
ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. As the COVID-19 pandemic continues to cause unprecedented disruption to the sports and entertainment industry, it has never been more vital that the sponsorship community has access to informative, relevant and inspiring content.
Which is why ESA has launched the #ESAwebinar series – a regular series of masterclasses, Q&A discussions and other insightful content designed to educate and unite the sponsorship community, despite our physical distance.
The webinar recording has been made available exclusively to ESA members in our website Resources.
Sign-up to our mailing list to be the first to hear about future ESA events and other updates.
