Join ESA, Nielsen Sports and eToro for an exclusive digital event exploring the latest developments driving the sponsorship market now and in coming years – plus what this means for sponsorship value.
This event will include the launch of ESA’s much-anticipated Sponsorship Market Overview for 2020, with topline results presented by Andy Westlake. Produced in conjunction with Nielsen Sports using the agency’s proprietary Nielsen Sports Market Intelligence, the Sponsorship Market Overview is the definitive annual report measuring the size of the European sponsorship sector.
For the first time in 2021, the Sponsorship Market Overview will provide analysis of the effect of COVID-19 on Europe’s sponsorship sector, as well as other important developments on the sponsorship landscape, including the expected influx of sponsorship spending from China, new and emerging sponsorship categories, and much more.
Following this, ESA’s Chairman, Andy Westlake, will host a Q&A with eToro to discuss its recent partnership deal with DS TECHEETAH – is this the shape of things to come?
Lynsey Douglas
Head of Brands, Nielsen Sports | (@LynsD)
Lynsey joined Nielsen Sports in 2016 and heads up the brands business in the UK, providing strategic insights and measurement to major brand & agency clients. Lynsey has also taken on the role of Women’s Sport global lead with a focus on developing women’s sport through data.
Lynsey has over a decade of experience in the sport’s industry, both rights holder side with Williams F1 and on major brand’s sponsorship activation, including Land Rover and Lucozade Sport. She also achieved 30 caps for Scotland including playing in two Rugby World Cups and was previously chair of Wasps Ladies FC.
Dylan Holman
Global Sponsorship Manager, eToro | (@DylanHolman86)
Over the last fifteen years, Dylan has worked for both leading agencies including Fast Track (now known as CSM) and in-house on some of the world’s leading sponsorship properties including with the likes of HSBC, Land Rover and many others.
In his current role as Global Sponsorship Manager at global investment platform eToro, he has developed the sponsorship strategy which now includes 15+ sporting properties across the world from Premier League, Bundesliga and Ligue 1 football clubs through to Rugby Australia with the eToro Tri Nations.
Andy Westlake
Chairman, European Sponsorship Association| (@AndyWestlake)
Andy has worked in the business of sponsorship and sports marketing for nearly 30 years working for media owners and agencies on major sales, consultancy and activation projects around the world.
From 2002 until 2015 Andy was a key part of the leadership team at Fast Track, rising to CEO. Fast Track was a market leading, international sports marketing agency headquartered in London, now established as an integrated part of the Sport and Entertainment Group CSM. As well as Chairing ESA, he is a board member at British Universities and Colleges Sport and Chairman of Chesham United Ladies FC.
About #ESAwebinar events
ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. As the COVID-19 pandemic continues to cause unprecedented disruption to the sports and entertainment industry, it has never been more vital that the sponsorship community has access to informative, relevant and inspiring content.
Which is why ESA has launched the #ESAwebinar series – a regular series of masterclasses, Q&A discussions and other insightful content designed to educate and unite the sponsorship community, despite our physical distance.
The webinar recording is available exclusively to ESA members in our website video resources.
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