With Covid-19 throwing the sponsorship industry into unprecedented turmoil, the European Sponsorship Association recently launched the ESA Sponsorship Sentiment Tracker, a new regular industry survey gauging the health and confidence of leading sponsorship organisations across Europe.
Find out more about the Sponsorship Sentiment Tracker and first round of results now
Following feedback from more than 200 sponsorship professionals across Europe, ESA Board Directors Sophie Morris and Stuart Wareman will reveal the key takeaways and data from the second wave of the Sponsorship Sentiment Tracker in this webinar, including updates on the confidence of the industry and how this varies across the continent and different parts of the sponsorship community.
Sophie and Stuart will then be joined by a select list of sponsorship executives and thought leaders to discuss the results, how they’ve adapted to the challenges posed by Covid-19, and what the future of the sponsorship industry will look like post-lockdown.
Vanessa Asell Tsuruga
Senior Manager, Global Sports Digital Strategy
Rakuten
Giancarlo Bernini
Senior Director Marketing & Commercial Operations
WWE
Evelyn Holderbach
Director of Sales & Business Development
RB Leipzig
Khadeen O’Donnell
Head of Corporate & Strategic Partnerships
English National Ballet
Sophie Morris
Strategic Marketing & Sponsorship Director, Millharbour Marketing
Board Director, ESA
Stuart Wareman
Senior Director of Partnerships, Marriott
Board Director, ESA
About #ESAwebinar events
ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. As the COVID-19 pandemic continues to cause unprecedented disruption to the sports and entertainment industry, it has never been more vital that the sponsorship community has access to informative, relevant and inspiring content.
Which is why ESA has launched the #ESAwebinar series – a regular series of masterclasses, Q&A discussions and other insightful content designed to educate and unite the sponsorship community, despite our physical distance.
The webinar recording has been made available exclusively to ESA members in our website Resources.
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