DataPOWA has renewed its partnership with the European Sponsorship Association (ESA) and is unveiled today as Event Partner of the 2022 ESA Awards.
Europe’s most prestigious sponsorship awards ceremony returns to London early next year and DataPOWA, the leading sports marketing and data analytics business, will be a prominent partner for the fourth year in succession.
DataPOWA will also sponsor the Sport Sponsorship > €5M category at the 2022 ESA Awards ceremony.
After the virtual 2021 ESA Awards attracted a record-breaking number of entries, the popular ceremony will return as a face-to-face event in 2022, celebrating the resilience of the sponsorship industry in emerging from the COVID-19 pandemic with spectacular results.
Entries are now closed, and shortlists will be revealed in early December.
Michael Flynn, DataPOWA CEO, said: “The ESA Awards is the most prestigious awards within the sponsorship industry, and I’m delighted to continue our role as sponsor for 2022.
“DataPOWA continues to grow and evolve. This year we have launched Sponsor Tracker, which is fast-tracked brand recognition across social media & broadcast.
“And thanks to our acquisition by the IXUP Group, a publicly listed company on the Australian Securities Exchange (ASX), we have developed POWA index 2.0.
“This secure data collaboration platform allows sports rights holders and their sponsors to overlay fan and customer data sets to understand sponsor brand penetration as well as enrich both sets of data insights without ever sharing or exposing the underlying data.”
Jackie Fast, ESA Awards Chair, said: “We’re delighted to be partnering with DataPOWA on the ESA Awards for a fourth consecutive year. This prestigious event depends on the support of partners who share our passion for recognising and celebrating the best and brightest of European sponsorship.
“Together with DataPOWA and our other sponsors we can’t wait to come together for an in-person ESA Awards in London in 2022 after the successful virtual ceremony in 2021.”
About the ESA Awards
The ESA Awards showcases the very best work in the sponsorship industry across Europe. Every year ESA receives submissions from some of the most innovative, thought provoking and memorable sponsorship campaigns. The awards include ESA Sponsorship of the Year and ESA Best of Europe, as well as more than a dozen sector-focused and discipline-based awards.
DataPOWA is a UK headquartered wholly owned business within the IXUP Group, a publicly listed company on the Australian Securities Exchange (ASX). DataPOWA offers specialist data and analytics services to the sports market.
POWA index – live digital benchmarking on over 2,800 rights holders from 47 sports in real time, now with Sponsor Tracker – fast-tracked brand recognition across social media & broadcast with analysis available within a market-leading 48 hours of a live event.
POWA index 2.0 – enrich and collaborate on fan data insights without ever sharing data, 100% GDPR compliant.
For media queries, please contact:
Jonathan Coates | ESA Marketing, Communications and Events Manager
email@example.com | +44 7788 352219