The European Tour has extended and expanded its successful relationship with Getty Images, the world’s leading photographic agency, with a new four year agreement.
Getty Images, the official photographers of The European Tour, the European Senior Tour, the European Challenge Tour and The Ryder Cup, will continue to provide extensive global coverage in capturing all the drama at events across the European Tour Group.
The partnership includes access to Getty’s archive library, arguably the most extensive in the world covering over 80 years of international golf as well as other sports, and unlimited rights to use image content on all the Tour’s digital platforms and related social media channels including Twitter and Facebook under the Tour’s control.
The extended agreement also encompasses a comprehensive media, editorial and commercial photographic service around The Ryder Cup, to be played at Hazeltine in 2016 and Le Golf National in France in 2018.
Event promoters, host venues, title sponsors and the Tour’s corporate sponsors will be able to access the unrivalled editorial photography generated at their events through Getty’s bespoke online media management service.
Additionally, European Tour Productions, the Tour’s television arm, has entered into an online Clip Rights agreement which allows Getty to sell agreed video highlights and other clip packages to Getty’s media partners worldwide.
Tim Shaw, The European Tour’s Director of Sales, said: “Getty Images is recognised as the world’s premier source for golf photography in both the editorial and commercial space and this new agreement further strengthens our long and successful partnership with the Getty organisation. We would like to thank Marc Webbon for his vision in helping us to create a unique agreement which will deliver unparalleled levels of service and support to the Tour’s communications team as well as our family of sponsors and promoters. ”
Marc Webbon, Getty Images Senior Director of Sales, said “Our partnership with the European Tour is a true partnership in every sense, and one that has continued to grow and develop over the last 20 years or so. By providing extensive coverage of the European Tour’s many events, including the European Seniors Tour and the European Challenge Tour, we will help to promote these great events and the game of golf in general to our global customer base. We look forward to working closely with the Tour and to delivering real value to the European Tour’s commercial family.”
About Getty Images
Getty Images is the world’s leader in visual communication, with over 170 million assets available through our premium content site www.gettyimages.com and our leading stock content site www.istock.com.
Serving business customers in more than 100 countries, we’re the first place creative and media professionals turn to discover, purchase and manage images and other digital content.
Getty Images has over 30 years of unmatched experience, knowledge and understanding of sports marketing, as well as the largest, most prolific sports collection available today. We have a track-record of working with some of the most prestigious brands, rights-holders and governing bodies in global sport, including the IOC, FIFA, European Tour, PGA Tour, NBA, MLB and NASCAR
Our award-winning photographers cover over 28,000 individual sports events a year, helping customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media.
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EUROPEAN TOUR COMMUNICATIONS
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About The European Tour
The European Tour is committed to celebrating the game of golf from the origins of the professional game, building a proud history of achievement, sportsmanship and integrity as well as showcasing our diverse global talent and rich landscapes. The European Tour’s innovative approach enables us to embrace the world, combining championships of tradition with new tournaments in the cities and countries of the future. The European Tour International Schedule, which from 2009 has incorporated The Race to Dubai, is a thriving global brand which, in 2015, will feature a minimum of 47 tournaments spread across five continents; the European Challenge Tour focuses on the up and coming players of the future; while the European Senior Tour provides a new start for champions celebrating their 50th birthday. The European Tour’s corporate identity features the iconic silhouette image of six-time Open Champion Harry Vardon who gives his name to The Harry Vardon Trophy, presented to the player who is crowned European Tour Number One and winner of The Race to Dubai at the end of the season.