by ESA Member, CSM Sport and Entertainment
It’s March 2018, Melbourne. The then four-time Formula One (F1) World Champion Lewis Hamilton causes controversy ahead of the season-opening Australian Grand Prix by posting a video on social media of a steady stream of old, white, male fans walking in to the Albert Park circuit. In it he criticises the lack of diversity amongst the fans coming to F1, questioning why nothing has changed in the 11 years he has been in the sport.
How do you pull a global sporting series – one that stretches across 9 months and 21 countries – into the 21st century, in order to expand fan engagement? READ MORE
READ the full F1 – Myth Busting (Part 4) article on CSM Sport and Entertainment’s website.
Intrigued? To find out more, get in touch with Mike Fleming at mike.fleming@csm.com
Missed F1 – Myth Busting Part 1 – Is sponsorship too expensive? Read it here.
Missed F1 – Myth Busting Part 2 – Is sponsorship simply logos and champagne? Read it here.
Missed F1 – Myth Busting Part 3 – Does F1 Conflict with the Sustainability Agenda? Read it here.