Is sponsorship simply logos and champagne?
by ESA Member, CSM Sport and Entertainment
As a kid, I grew up watching cars race.
Inside, I had posters on my wall. Outside, I’d watch them roll around the streets of Monaco. Boasting big brand logos, gleaming in the sunshine, speeding around a track adorned by yachts and exquisitely dressed individuals.
For decades, Formula 1 has been perceived as an unquestionably elitist sport.
With races in 21 countries and over 600 million fans globally, you could be forgiven for opting to spend your hard-earned marketing budget on a simple brand play in Formula 1… READ MORE
READ the full F1 – Myth Busting (Part 2) article on CSM Sport and Entertainment’s website.
Intrigued? To find out more, get in touch with Paul Gandolfi at paul.gandolfi@csm.com
Missed F1 – Myth Busting Part 1 – Is sponsorship too expensive? Read it here.