Cinema has bounced back from the effects of the pandemic with the new James Bond film, No Time To Die, becoming the third biggest of all time in the UK and audiences across the globe flocking to see Spiderman: No Way Home.
How brands can tap in to huge cultural moments such as these is often misunderstood. In the first ESA webinar of 2022, we will take a deeper dive into film partnerships in all their forms.
Register now and prepare to harness the power of film to integrate your brand with key cultural moments.
John Ridley began his career in film and cinema in the late 90s, initially setting up the Sponsorship & Promotions team at Carlton Screen Advertising at a time when cinema advertising just consisted of the standard ad reel.
Developments there included the introduction of Gold and Silver spots, seasons and strand sponsorships and experiential activations in-foyer.
Later he set up the Film Partnerships division at Carlton, working closely with all the major US studios to bring brands closer to film through product placement, on-pack promotions, above the line partnerships and Premiere sponsorships.
This is now the focus of his own business, which he’s been running for seven years in partnership with iconic UK cinema sales house Pearl & Dean, where significant successes include film partnerships for brands as diverse as Marks & Spencer, Samsung, Shell, Hovis and EDF Energy.
About #ESAwebinar events
ESA’s mission is to inspire, unite and grow the sponsorship industry. As the COVID-19 pandemic continues to cause unprecedented disruption to the sports and entertainment industry, it has never been more vital that the sponsorship community has access to informative, relevant and inspiring content.
Which is why ESA launched the #ESAwebinar series – a regular series of masterclasses, Q&A discussions and other insightful content designed to educate and unite the sponsorship community, despite our physical distance.
The webinar recording is available exclusively to ESA members in our website video resources.
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