Formula 1 sponsorship is moving away from traditional methods – so how is Slingshot’s sponsors’ podium capitalising on this?
With its heady mix of speed, excitement, danger and competition set amongst the backdrop of a luxurious, globetrotting lifestyle, you’ll struggle to find a more glamorous sport than Formula 1.
So it’s easy to understand why the incredibly popular jewel in motorsport’s crown attracts some of the biggest sponsorship deals on the planet. There are plenty of household names and premium brands who seek to get in on the action and benefit from the powerful connotations that even just the Formula 1 name itself brings.
But, as we have highlighted before, sponsorship partnerships are moving away from simple logo adornments as rapidly as Lewis Hamilton off a grand prix starting grid. The key is now brand activations and shared benefits – and sponsorship in F1 is no exception to this trend…. Read More.