Leading marketing agency Fuse, part of the Omnicom Media Group, has been appointed to continue working with global gaming brand Betsafe on their sports partnerships and ambassador programme in the UK. Fuse have worked with Betsafe since March 2016 and by extending their relationship will now work across Betsafe UK’s full portfolio of properties over the next 12 months to deliver partnership activation and brand experiences.
Betsafe, which offers a wide range of products including sports betting, online poker, casino games in a safe and fun environment, has an impressive roster of partnership agreements with clubs, broadcasters, rights holders and individuals. The portfolio includes the recently completed Star Sixes International Legends six-a-side tournament held at the O2, Manchester City FC, Cage Warriors & UFC, BT Sport, Boxing fight nights and boxing champion Tony Bellow. Fuse will also be involved with managing Betsafe’s new principle partnership with rugby union double European Champions Saracens.
Neil Callaghan, Director, Fuse said “We are delighted to extend our relationship with Betsafe. They are one of the most ambitious and exciting online brands in the UK right now, who are using partnerships to great effect and making a real impact. Betsafe’s impressive and diverse partnership portfolio is developing all the time, providing great benefits to fans and customers. Along with their market leading Horseracing product, we have a lot of exciting campaigns to work on in the year ahead.”
Commenting on the appointment, Betsafe Managing Director, Nicola Fitton said, “We have been very impressed with the impact Fuse have had on our partnership with Manchester City over the last season and most recently the Betsafe Star Sixes event held at the O2. The broad experience and expertise Fuse provide has enabled us to quickly optimise our partnership programmes and integrate an expanded portfolio of properties into our latest ‘Passion overcomes the odds’ brand campaign”.
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About Fuse
Fuse is a marketing agency within the Omnicom Media Group. The agency creates partnerships and experiences for brands that make a difference to the people who share in them and the brands that benefit from them. This is done by focusing on the things that people care passionately about; sport, entertainment, cause and culture.
Fuse specialise in strategy, activation and evaluation and offer seven core services: strategic consulting, partnership marketing, experiences, PR, content, data and insight.
With a team of over 100 in the UK and 250 across Europe, Fuse works with some of the world’s top brands, including Disney, Enterprise, KPMG, McDonald’s, Nissan, Nike, Pepsi, Renault, Royal London, Specsavers, Starbucks, UniCredit and Visa. We are proud that our work won two silver Lions at the Cannes International Festival of Creativity 2016 and to have been named UK Sponsorship Awards ‘Consultancy of the Year’ two years in a row, 2014 and 2015.
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