Fuse Sport + Entertainment, part of the Omnicom Media Group, has been appointed by UniCredit to activate the brand’s sponsorship of leading UEFA club properties, including the UEFA Champions League, UEFA Super Cup and the recently announced collaboration with UEFA Europa League. UniCredit is the Official Bank of the UEFA Champions League.
The agency, which recently won the Sponsorship Agency of the Year title for the second year running at the UK Sponsorship Awards, will support UniCredit across all facets of the sponsorships over the next three year cycle (2015-18), building on UniCredit’s long-standing partnership with European club football which began in 2009.
UniCredit is a leading European commercial bank with an international network spanning 50 markets, with more than 8,500 branches and over 147,000 employees.
Commenting on the appointment, Daniele Penna, Head of Group Strategic Sponsorships for UniCredit S.p.A, commented, “Fuse Sport + Entertainment has fantastic expertise in delivering international sponsorships for major clients that truly impact their business and deliver strong ROI. We are excited to be working with the team for the next three years.”
Fuse Sport + Entertainment Managing Director EMEA Mark Bullingham said, “We are delighted to be supporting UniCredit’s commercial ambitions in Europe. The addition of the UEFA Europe League to UniCredit’s partnerships with UEFA gives even more frequency and geographic scope to engage their target audiences in football. We are delighted to support the Unicredit team are looking forward to developing and implementing some new creative initiatives for the programmes across the portfolio of UEFA properties.”
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CONTACT DETAILS
For more information please contact Kate Fairclough, Fuse Sport + Entertainment
kate.fairclough@fuseint.com
NOTES TO EDITORS
About Fuse Sport + Entertainment
Fuse Sport + Entertainment is a leading sport and entertainment agency, part of the Omnicom Media Group. We create inspiring partnerships and experiences for brands. We are proud to have won UK Sponsorship Awards ‘Consultancy of the Year’ two years in a row, 2014 & 2015, and the 2014 ESA Professional Development Award. We have over 80 staff in the UK and 150+ across Europe. Current clients include Vodafone, Disney, Royal London, Gatorade, McDonald’s, Google, Nissan, Intel, Virgin Media, HTC, Waitrose, John Lewis, Starbucks, Pepsi, Specsavers and Visa.
