Fuse Sport + Entertainment, part of the Omnicom Media Group, have brokered a new brand to brand partnership between automotive client Nissan and Salomon, the leading mountain sports brand. The partnership, focussed on the Nissan Navara – a high performance pick up vehicle – will see Nissan produce a Limited Edition Navara Salomon.
The partnership will run for two years, with just 500 limited edition vehicles to be produced and sold across the UK. The Limited Edition Navara Salomon vehicle is available from April, from all Nissan dealerships, and will be featured at selected Salomon events throughout the year. As an added benefit, all Navara Salomon retail customers will also receive a £250 voucher to spend on Salomon gear.
Guillaume Masurel, Marketing Director, Nissan GB commented: “We are delighted to be working with Salomon on the launch of this special edition vehicle. The combination of ample power, torque, towing capacity, and exclusive Salomon interior and exterior styling makes this an ideal vehicle for outdoor adventurers. Our partnership with Salomon is a great way to bring our ‘Innovation that Excites’ platform to life and we look forward to working with them in the future.”
Luc Walker, Account Manager, Fuse Sport + Entertainment said: “The Navara audience correlates really well with Salomon’s adventurer audience. We originally approached Salomon about this opportunity on behalf of Nissan in 2013 so it is great to now see the vehicle out on the roads. Working with an exciting brand partner in Salomon has allowed Nissan to truly embody the notion of ‘Work Hard. Play Harder’ through this great limited edition vehicle.”
Fuse Sport + Entertainment’s growing brand partnerships division, working with brands to identify and develop mutually beneficial brand partnerships, includes projects with The Walt Disney Company and Virgin Media.
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CONTACT DETAILS
For more information please contact Kate Fairclough, Fuse Sport + Entertainment kate.fairclough@fuseint.com
NOTES TO EDITORS
About Fuse Sport + Entertainment
Fuse Sport + Entertainment is a leading sport and entertainment agency, part of the Omnicom Media Group. We create inspiring partnerships and experiences for brands. We are proud to have won UK Sponsorship Awards ‘Consultancy of the Year’ two years in a row, 2014 & 2015. We have over 75 staff in the UK and 150+ across Europe. Current clients include Vodafone, Disney, Royal London, Gatorade, McDonald’s, Google, Nissan, Intel, Virgin Media, HTC, Waitrose, John Lewis, Starbucks, Pepsi, Specsavers and Visa.