Generate has recently appointed Mat Bell to the role of Client Services Director, with a focus on client development and new business.
Bell joins Generate from Aegis Media Australia where he was Business Director for ApolloNation, a full-service activation agency. With focus around new business and client service, Bell’s extensive marketing experience includes integrated sponsorship experiential and activation campaigns for clients including GM Holden, The Australian Football League and Citibank.
With over 12 years experience in Australia across agency, client, and sporting property roles, including Cricket Australia and Foster’s Australia, Bell’s portfolio of work across major sports and entertainment sponsorship properties included The Ashes, Australian Fashion Week, Movember and Twenty20 cricket. Bell will work across the Sponsorship, PR & Digital and Events departments and follows the appointment of Tim Bayliss as PR & Digital, Senior Account Manager.
Rupert Pratt, Co-Founder & Managing Director at Generate, said: “Mat has fantastic client side and integrated agency experience and joins Generate at the perfect time as we look to further develop our offering to clients via acquisition, creation and delivery of exceptional content across Sport and Entertainment.”
Mat Bell, Client Services Director at Generate, said: “I’m extremely excited to be starting at Generate. The calibre of clients working with Generate demonstrates the quality of work already produced by the team. I look forward to growing the business and applying my integrated and strategic experience to ensure we continue to lead the sport and entertainment agenda across Sponsorship, PR, Digital and Events.”
See what Generate have been up to at www.generatesponsorship.com and on Twitter @gsponsorship
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For further information contact: Stewart Day DD: +44 (0) 207 3674 002 E: SD@generatesponsorship.com