The year-long partnership will see Danone’s protein brand become the Official Yoghurt Partner of Team GB
Team GB has named GetPRO, Danone UK & Ireland’s newest addition to its family of brands, as its Official Yoghurt Partner for the Paris 2024 Olympic Games. The partnership will see the two organisations work together to champion a healthy lifestyle* and raise awareness of the importance of a nutritious and protein-rich diet in maintaining and growing muscle mass.
Over the course of the next year, GetPRO – which first launched in stores in September 2023 – will be working with Team GB to support their athletes as they prepare to compete at Paris 2024 next summer.
They will be promoting the partnership via shopper marketing, OOH, social, digital, ecommerce, earned and influencer marketing. From February 2024, Team GB will feature on-pack across GetPRO’s protein rich range.
Designed for people who want to get more out of their workouts*, the GetPRO range features eleven high-protein snacks including delicious and healthy yoghurts, puddings, and mousses.
One of the biggest launches from Danone in the UK in recent years, GetPRO’s mission is to support people on their fitness journeys* and provide educational and motivational resources to demonstrate the benefits of protein.
Further detail on which athletes will be supporting the partnership will be announced in the coming months.
Tim Ellerton, Team GB’s Commercial Director, said: “At Team GB we firmly believe that our athletes can play an important role in championing the health and wellbeing of the nation, so we’re delighted to be working with GetPRO as we prepare for the Paris 2024 Olympic Games.
“Maintaining a healthy and nutritious diet is an essential part of our athletes’ preparation for the Olympics, and the support of GetPRO is a further demonstration of our commitment to helping athletes excel next summer.”
Also speaking about the partnership, Tom Hickton, Category Director, Yoghurts, Danone UK & Ireland, said: “We are all extremely proud to be partnering with Team GB, and to support the athletes who will be representing Great Britain at the Olympic Games in Paris 2024.
“At Danone we believe in the importance of food and nutrition in maintaining a healthy and balanced lifestyle. We know that protein is an essential part of a healthy diet, and by working with Team GB we hope more people will discover the important role that protein plays, whether it’s helping to push their physical fitness to its absolute peak as Team GB athletes will do in Paris 2024, or supporting them on their own exercise journey and achieving their own fitness goals.
“We have launched GetPRO because we believe it is a delicious way of getting more from your workout and we are honoured that Team GB agree.”
- WeAreFearless brokered this partnership and are currently helping Danone GetPRO to activate it alongside their other agency partners.
*GetPRO contains protein which contributes to the maintenance and growth of muscle mass. Enjoy as part of a balanced diet and healthy lifestyle.
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GetPRO offers a range of 11 high-protein dairy snacks specifically designed for people who want to get more out of their workouts*, and enjoy a great tasting, healthy snack. Each product contains between 15-25 grams of protein per serve, and includes yoghurts, mousses, puddings, and drinks (both fresh and long life).
The partnership announcement follows Danone UK & Ireland’s health commitments announced earlier this year, which state that at least 90% of Danone’s products by sales volume in UK & Ireland will not be high in fat, sugar, or salt (HFSS), according to UK Government regulations.
About Danone UK & Ireland:
Danone UK & Ireland is the biggest nutrition company in the UK and Ireland and top ten branded food and beverage manufacturer. Danone’s family of market-leading food and drink products supports the health of millions of consumers and patients throughout all stages of their lives. Home to household names that span across the dairy, plant-based and water industries, including Actimel, Activia, Alpro, Evian, Volvic and Harrogate Spring Water. Danone is also a leading provider of specialised early-life nutrition products and services through its Nutricia brand. In the UK and Ireland, more than five million people are eating or drinking one of its products every day.
Bringing together 2,000 employees across eight locations in the UK & Ireland, Danone’s people are the driving force behind its commitment to using business as a force for good.
In 2022 Danone became one of the largest B Corps in the UK & Ireland. For more information, please visit: https://www.danone.co.uk
About Team GB
Team GB is the national Olympic team of Great Britain and Northern Ireland, and the face of the British Olympic Association (BOA).
The role of the BOA is to prepare and lead Team GB athletes at all Olympic events and to develop, promote and protect the Olympic Movement and Olympic values within the UK. Their vision is to is to unite and inspire the nation through the power of Olympic sport, bringing the country together behind a team that everyone can believe in.
Since winning their bid to host the London 2012 Olympic Games in 2005, Team GB has consistently finished in the top five on the medal table at the summer Olympic Games, taking home 65, 67 and 64 medals from London 2012, Rio 2016 and Tokyo 2020. Team GB is the only nation to have won a gold medal at every summer Games since the first modern Olympics in 1896.
The BOA is independent, privately funded and receives no annual funding from the lottery or government. The success of Team GB is wholly dependent on support from commercial partners, patrons and income generated from fundraising events.
For further information, please visit TeamGB.com