Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, is pleased to announce the appointment of Carmen Fernández de Alarcón as the new CEO of Havas Sports & Entertainment Iberia.
A highly-experienced marketing professional with over 20 years in the industry, Carmen will be responsible for overseeing daily business operations, client and new business development, as well as strategy for HS&E offices in Madrid, Barcelona and Lisbon, who work with a range of top brands including El Corte Inglès, NIVEA, The Coca-Cola Company, Hyundai, LVMH, among others.
She will report into Lucien Boyer, President & Global CEO of HS&E, as well as José Maria Frigola, CEO of Havas Media Group Iberia.
Carmen will combine her new management position with her current role as Global Head of Business Transformation for Havas Media Group where she has been supporting the implementation of best practices and commercial growth globally.
With over 10 years at Havas Media Group Spain, she has pioneered the launch of three specialized agencies: Havas Media PR, a communications and PR agency; Magnet, an alliance marketing agency, and Re:purpose, a social and sustainability marketing agency, which will all be integrated into Havas Sports & Entertainment.
Prior to joining Havas Media, Carmen worked at Proctor & Gamble, JWT, and Dec Madrid, part of the BBDO GROUP.
Carmen takes on the role of CEO from former Managing Director Domingo Olivo, who leaves HS&E to pursue new professional projects.
Speaking on this appointment, Lucien Boyer, President & Global CEO, HS&E, said: “We are delighted that Carmen will be taking on the reins of our teams in Iberia. She is a dynamic and proven leader within Havas Media Group, having implemented a host of innovative projects with much success. Carmen will benefit from the support of a talented local senior team as well as an international network of 35 offices in 20 countries.”
Carmen Fernández de Alarcón added: “I am thrilled to be leading such an award-winning agency, named the top agency in Spain by the Gunn report this year and one of the most creative in the Group. With the World Cup and other important events on the horizon, I look forward to helping brands forge meaningful connections with fans around their passions.”
–ENDS–
Contacts: HS&E Global: Julia Feldman julia.feldman@havas-se.com T: +33(0) 6 83 26 83 74
About Havas Sports & Entertainment: Havas Sports & Entertainment is the global brand engagement network of HAVAS. Part of HAVAS MEDIA GROUP, our 35 offices in 20 markets include Havas Sports & Entertainment and ignition agencies. Our ambition is to be the best at connecting brands with people via their passions using creativity, media and technology to deliver experiences, content and social engagement. Together we are 500 colleagues with a diverse set of skills and backgrounds, delivering the best in strategy, research, brand communication, activation and live experience globally. This enables us to provide our clients with customized solutions based on a deep understanding of what binds people together into communities: shared passions. Havas Sports & Entertainment agencies strategically assess how brands can create meaningful relationships with people leveraging their passion for sport and entertainment through content, SoMe, PR, and social experiences. ignition delivers large-scale experiential marketing campaigns through socially conscious, sustainable events. Our network benefits from the expertise of three strategic partners: Music Dealers , a global music licensing agency and Independent Artist Community, Benza, our experiential marketing partner in Brazil, and London based Seven46, specializing in editorial communications and bid campaigns. International clients include: adidas, Atos, BBVA, BMW, BP, The Coca-Cola Company, Danone, Delta Air Lines, EDF, ESPN, Hyundai, Kia, LG, LVMH, Mars, Nike, Orange, PSA Peugeot Citroën, Puig, Reebok, Reckitt Benckiser, Santander, the United Nations Foundation, Victoria’s Secret, QTA and Yahoo! and sports organizations such as Roland Garros, the Argentinean Tennis Association, the English Premier League, FIFA, the French Golf Federation, the International Rugby Board, the Italian Rugby Federation, Major League Baseball, and the National Football League. Further information can be found at www.havas-se.com and www.ignition-inc.com . Follow us on Twitter at @Havas_SE