The DP World Tour today announces that Hero MotoCorp will be the Title Partner for the upcoming Ras Al Khaimah Team Challenge – which will now be known as the Hero Challenge.
The Hero Challenge is a one-day exhibition event that will be played on Tuesday February 8 at Al Hamra Golf Club. It will feature 26 teams of two professionals per team playing over nine holes in a classic Scramble format. The event takes place in the build-up to the Ras Al Khaimah Classic, which takes place from February 10-13, and as part of this agreement, Hero MotoCorp will also be an Official Partner of the Ras Al Khaimah Classic.
Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, is a big supporter of innovation in golf and the DP World Tour in particular. This includes its existing Title Partnership of the Hero Indian Open and the Hero Open at Fairmont St Andrews. The upcoming exhibition event is the latest in a series of Hero Challenges that take place on the DP World Tour each season, which see the world’s best players compete in unique challenges and competition formats.
Dr. Pawan Munjal, Chairman and CEO, Hero MotoCorp, said; “Golf has rapidly gained popularity on the world stage, and yet there is a constant need to push the envelope and bring innovation to attract younger audiences. Hero MotoCorp has been one of the largest promoters of multiple disciplines of sports around the world for more than two decades now, and Golf remains a key focus for us. The Hero Challenge has been one of our initiatives as part of this commitment. We are delighted to be the Title Partner of this unique one-day exhibition event. As part of this collaboration, we are also happy to be an Official Partner of the Ras Al Khaimah Classic.”
Guy Kinnings, Deputy CEO and Chief Commercial Officer of the European Tour group, added; “Hero MotoCorp have been a key partner in our drive to introduce innovative new formats into the game of golf. Whether it’s setting new Guinness World Records or bringing players together for fun exhibition events, our series of Hero Challenges are attracting more fans to the game. The Hero Challenge in Ras Al Khaimah will certainly be a unique test for the world’s best players, with a classic Scramble format no doubt leading to some remarkably low scoring.”
–ENDS–
EUROPEAN TOUR GROUP COMMUNICATIONS
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About Hero MotoCorp Ltd
Hero MotoCorp Ltd., headquartered in New Delhi (India), has been the world’s largest manufacturer of motorcycles and scooters, in terms of unit volume sold by a single company in a year, for the past 20 consecutive years. The company has sold more than 100 million motorcycles and scooters in cumulative sales since its inception and currently sells its products in 43 countries across Asia, Africa, the Middle East, and South and Central America. Hero MotoCorp has eight world-class manufacturing facilities, including six in India, and one each in Colombia and Bangladesh. The Company’s motorcycles and scooters are designed and developed at its state-of-the-art R&D facilities – the Center of Innovation and Technology (CIT) in India, and the Hero Tech Center GmBH, near Munich, in Germany. It is also one of the largest global corporate promoters of multiple sporting disciplines, including golf, football, field hockey, cricket, and motorsports. Fifteen-time Major winner and golfing legend Tiger Woods is Hero MotoCorp’s Global Corporate Partner.
For more information:
www.heromotocorp.com | FB: HeroMotoCorpIndia
About the DP World Tour
The DP World Tour is the main men’s professional golf Tour of the European Tour group, with a global schedule featuring a minimum of 47 tournaments in 25 different countries across the 2022 season.
Formerly known as the European Tour, which was established in 1972, the 2022 DP World Tour schedule includes five Rolex Series events, along with four Major Championships, two World Golf Championship events and three tournaments co-sanctioned with the PGA TOUR, as well as tournaments staged around the world with a minimum prize of $2million for all events solely sanctioned by the DP World Tour.
The season concludes with the final Rolex Series event, the DP World Tour Championship, Dubai, where the winner of the Tour’s season-long competition, the DP World Tour Rankings, will be crowned.
DP World, the leading provider of global smart end-to-end supply chain and logistics solutions, is the title partner of the DP World Tour, which is administered by the European Tour group.
About the European Tour group
The European Tour group is the overarching corporate brand which administers four competition brands: the DP World Tour, the Challenge Tour, the Legends Tour and, along with the PGA of America, is the Managing Partner of golf’s greatest team contest, the Ryder Cup.
Established in 1972, the European Tour group is committed to ‘Driving Golf Further’ through our guiding principles of being innovative, inclusive and global.
Innovative: We are driving innovation in golf through the creation of award-winning content, pioneering tournament formats and the use of the latest technology and inventive fan engagement. We are committed to attracting new audiences whilst respecting the tradition of our sport.
Inclusive: We are committed to include all who share a love for the game of golf. We are passionate about a closer collaboration with the women’s game, disability golf and promoting the many physical and mental health benefits of playing golf.
Global: Since 1972, players from 37 different countries have won tournaments on our main Tour, while our live broadcast reaches more than 490 million homes in more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event. We also enjoy the support of many of the world’s leading business brands with DP World, Rolex, BMW, Callaway, Emirates, Fortinet, Workday and Zoom as Official Partners.
The European Tour group has Strategic Alliances with the PGA TOUR, the Sunshine Tour and ISPS Handa PGA Tour of Australasia, while we also drive positive community impact through our overarching CSR programme, Golf for Good.
