RTÉ Commercial has today announced Hisense Ireland as sponsor of the TODAY show on RTÉ One and RTÉ Player.
The sponsorship deal with Hisense includes 140 credited stings per week airing across all episodes on RTÉ One and RTÉ One +1, and includes product placement with Hisense appliances integrated into the TODAY show kitchen.
The deal also covers live broadcasts on RTÉ Player, all available catch-up episodes, and sponsor logos on all dedicated promos across television, and social media channels.
The TODAY show, Ireland’s most successful and longest running afternoon show, returned to screens on 21 September for it’s 15th season on RTÉ One.
Now well into its second decade, the TODAY show hosted by Maura Derrane, Daithí Ó Sé and Sinéad Kennedy, is back to brighten up your afternoons with an eclectic mix of food, fashion, and entertainment.
The TODAY showbrings viewers the best expert advice from dreams to dilemmas with two helpings each day of delicious recipes from the top chefs in the country. The programme has the biggest and brightest stars in studio every weekday and the news panel will keep viewers up to date with the latest headlines from home and abroad.
Tom Whelan, Marketing Director at Gowan Home, the distributor of Hisense in Ireland, said: “We are delighted to announce Hisense as the new sponsor of the TODAY show on RTÉ. The programme has a strong connection with Irish viewers and provides an ideal platform to demonstrate how Hisense TV’s and home appliances can make everyday life at home simpler, more enjoyable and more connected.”
Valerie O’Toole, Head of Client Services, Havas Media Ireland said: “This partnership puts Hisense right into the heart of Irish homes. The TODAY show is an ideal setting for Hisense products to feel like a natural part of everyday life. For Gowan Home, it delivers consistent visibility and genuine product. We’re proud to continue our long-standing relationship with Gowan Home and build a partnership that works for Hisense & RTÉ and adds to the experience for TODAY‘s viewers.”
Ruth Kennedy, Sponsorship Manager Video and Digital, RTÉ said: “We are thrilled to welcome Hisense as the new sponsor of the TODAY show on RTÉ. The partnership will feature Hisense products in the TODAY kitchen, bringing the brand naturally into the programme that reaches a loyal audience of 100,000 viewers every day. We are delighted to build on Gowan Home’s fantastic support of the series and look forward to bringing this exciting partnership to life.”
The TODAY show airs weekdays at 3.30pm on RTÉ One and RTÉ Player.
-ENDS-
For further information please contact:
Sarah Neville, RTÉ Communications
Sarah.Neville@rte.ie
About our Title Sponsor – Hisense Ireland
Gowan Home is the leading distributor of kitchen and domestic appliances in Ireland including Hisense.
