Camilla Hollweck has joined leading marketing agency Fuse, part of the Omnicom Media Group, as Head of Business Development and Marketing. Hollweck is an accomplished global partnership marketer with over 13 years’ experience in business development, commercial strategy as well as brand positioning and partnership management.
Hollweck has previously worked for Kantar Media, Helios Partners, the International Olympic Committee and most recently for iLUKA where she managed an international multi-disciplinary team looking after numerous global event projects. In particular, she was responsible for growing the agency’s international business portfolio, as well as the planning, development and execution of Dow Chemical’s Rio 2016 Olympic brand experience strategy. She has significant international experience having worked in Canada, US, South Africa and Asia.
Lou Johnson, MD at Fuse commented, “We are extremely pleased to have Camilla join us as a key part of the senior team at Fuse. Camilla’s all round knowledge of the partnerships and experiences sector as well as her international experience will provide us with additional skills and expertise which will be vital as we continue to add to our already impressive list of clients who we work for on major global campaigns.
We have recently changed the agency’s name from Fuse Sport + Entertainment to simply Fuse, to reflect the diverse work we deliver for our clients, and we will shortly be re-launching our offering to the market. Camilla’s appointment to this new role is a key part of our continued growth and development strategy.”
Fuse is a marketing agency within the Omnicom Media Group. The agency creates partnerships and experiences for brands that make a difference to the people who share in them and the brands that benefit from them. This is done by focusing on the things that people care passionately about; sport, entertainment, cause and culture. Fuse specialise in strategy, activation and evaluation and offer seven core services: strategic consulting, partnership marketing, experiences, PR, content, data and insight.
With a team of over 100 in the UK and 250 across Europe, Fuse works with some of the world’s top brands, including Disney, Enterprise, KPMG, McDonald’s, Nissan, Nike, Pepsi, Renault, Royal London, Specsavers, Starbucks, UniCredit and Visa. We are proud that our work won two silver Lions at the Cannes International Festival of Creativity 2016 and to have been named UK Sponsorship Awards ‘Consultancy of the Year’ two years in a row, 2014 and 2015.