PHAR, the specialist sponsorship agency, have been exclusively appointed by HOME, Manchester, to help secure partners and sponsors for the new arts centre opening in March 2015. HOME will be the third largest arts centre in the UK, the biggest outside London and will offer something new and innovative to audiences in the North West and beyond. It will be the focal point of the new First Street development in the city centre and has been formed by a merger between Cornerhouse and the Library Theatre Company.
Housing a gallery, theatre, 5 cinemas, café, bars and a restaurant, HOME will be central to Manchester’s arts and culture offering and has the backing of key stakeholders in the city.
Marla Cunningham, Development Director at HOME, said “We’re delighted to be working with Phar Partnerships. Our new multi art centre, HOME, will be a significant addition to the cultural offer for the region and a big part of the regeneration of Manchester City Centre. We think this will be very attractive for savvy brands who want to support arts and culture while getting a multitude of benefits by association.”
The project will be run by PHAR’s Manchester office and Ian Tussie, Head of Partnerships at PHAR, is very positive about the new project. “HOME is a really exciting new project and something that will appeal greatly to potential sponsors and partners. There’s nothing else quite like it in Manchester and the precedent set by the South Bank Centre, which has a plethora of sponsors, makes us very positive that there will be brands interested in investing in the project, engaging with an audience of around 750,000 each year and working with HOME on its fantastic CSR activities.”
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For any queries please contact Ian Tussie at PHAR – ian.tussie@pharpartnerships.com 07772 480 290
Address: Didsbury Business Centre, Barlow Moor Road, Manchester, M20 2PW
About PHAR
PHAR is a specialist media, marketing and sponsorship consultancy. Following its launch in 2011 Phar Partnerships now employs over 60 people in UK, Singapore, Malaysia, Thailand, Indonesia, Philippines, India and Middle East. Our Chairman is Tony Fernandes, the founder of AirAsia and owner of Queens Park Rangers and the Caterham Formula 1 team. The purpose of PHAR is to deliver long-term commercial value to our clients whether it be brands, rights holders or talent. PHAR does this by creating media and marketing opportunities that engage with consumers with a focus on research, analysis and creativity. PHAR’s clients include The Phones 4U Arena, TfL, TfGM, The Eden Project, David Lloyd Leisure, The
Premier League, AirAsia, SP Setia, Expedia, STIHL, Samsung, Forex.com, RICOH, Iain Percy, Christine Ohuruogu and Mike Brown.
About Home
HOME is a new cultural centre for Manchester, opening in spring 2015, which will produce and present an ambitious programme of bold contemporary visual art, theatre and film. Formed from the merger of two of Manchester’s best-loved cultural organisations, Cornerhouse and the Library Theatre Company, HOME’s programme will directly involve artists and audiences, unlocking the creative potential of the city.The new purpose-built centre, designed by Dutch architects Mecanoo and built by Wates Construction, will provide a cultural hub and social space for Manchester, as well as being a ‘making place’, producing new and innovative work, with an emphasis on exploration and experimentation. Manchester City Council has committed £19 million to fund the creation of HOME. The overall budget for the project is £25 million, with £5 million being met by Arts Council England Lottery funding and the remainder by fundraising. £250,000 has already been contributed by the Garfield Weston Foundation and £150,000 has been contributed by The Granada Foundation. HOME will include a 500-seat theatre; a 150-seat flexible studio space; a 500m2, 4m high gallery space; five cinema screens; digital production and broadcast facilities; a café bar and restaurants. homemcr.org