Credit: Shane O’Neill, Coalesce
RTÉ Commercial today announced Honda as sponsor of Today with David McCullagh RTÉ Radio 1, weekdays 9am – 11am.
Broadcasting directly after Morning Ireland in the time slot of 9am to 11am, Today with David McCullagh is one of Ireland’s biggest radio shows. The programme features analysis and debate around the top national and international stories of the day, spanning news, politics, sport and entertainment. It also features regular advice segments on money, travel, food and health with ‘The Gathering’ panel wrapping it all up every Friday.
Brokered by WPP Media, the sponsorship consists of 6 x 10-second sponsor-credited stings every weekday morning and sponsor-credited promos in Morning Ireland, Liveline, Brendan O’ Connor, The Louise Duffy Show and Inside Sport as well listen back sponsorship and homepage sponsorship.
John Saunders, Managing Director at Honda Ireland, said: “We’re delighted to partner with Today with David McCullagh and RTÉ Radio 1. This partnership gives Honda valuable national exposure to Irish motorists each weekday. Honda has built its global reputation on quality, reliability and dependability, values that are mirrored in RTÉ Radio 1’s commitment to trusted journalism and informed news coverage, making it a natural partner for our brand.”
Tara Farrell, Sponsorship Manager, RTÉ Radio said: “RTÉ Radio 1’s refreshed schedule and strong listenership continue to attract leading brands to its sponsorship portfolio. We are delighted to welcome Honda as sponsor of Today with David McCullagh, joining a roster of high-calibre partners that recognise the unique value of connecting with RTÉ Radio 1’s loyal and engaged audience.”
-ENDS-
For further information:
Sharon Sorohan, RTÉ Senior Communications Lead
sharon.sorohan@rte.ie
