HSBC, one of the world’s largest banking and financial services organisations, has today reinforced its longstanding relationship with the Rugby Players’ Association by committing to a new three-year partnership. The new deal will see HSBC continue as the Official Banking Partner of the RPA as well as sponsoring the HSBC England Sevens Player of the Year Award at The RPA Computacenter Players’ Awards.
HSBC has committed long term investment in Rugby around the world, sponsoring the IRB Sevens World Series, the 2009 and 2013 British & Irish Lions Tours, the Hong Kong Sevens, the Australian Rugby Union and the Rosslyn Park National Schools Sevens. HSBC’s continued commitment to the RPA includes the provision of a range of banking and financial services for RPA members, as well as engaging with the RPA Player Development Programme. The RPA will also assist HSBC in securing past and present players for commercial appearances to support the banks wider Rugby activation programme.
Andrea de Vincentiis, Head of Sponsorship Planning at HSBC, said: “The RPA is an important part of HSBC’s rugby investment which aims to help grow and develop the sport at all levels. 2014 represents another important year for HSBC and Rugby in the UK and around the world, with the continued growth of the Sevens World Series, most notably here in London, as well the new partnership with the Wallabies. We look forward to continuing to build our partnership with the RPA and helping players develop away from the pitch.”
Nick Byrom, Commercial Director of the RPA, said: “HSBC have an outstanding reputation as a global leader in banking and sponsorship and we are therefore delighted they are continuing their relationship with us for another three years. This partnership strengthens HSBCs commitment to help the growth and development of the sport by supporting RPA members through the Player Development Programme. We look forward to helping HSBC to secure players for commercial appearances to aid their Rugby activation, creating additional opportunities for our members.”
For more information on the RPA’s Commercial and Events Programme please contact Nick Byrom on nbyrom@theRPA.co.uk or 020 3053 6670 or visit www.theRPA.co.uk.
For further information please contact Patrick Giffney PGiffney@theRPA.co.uk 0203 053 6670
The Rugby Players’ Association
The RPA is the representative body and collective voice of professional rugby players in England which was established in 1998 to look after the interests of all professional players, from Academy players to the superstars of the international game. The RPA offers members Player Welfare and Representation services as well as a comprehensive Player Development Programme to help prepare them for life after rugby. The RPA has also acted as the exclusive commercial representative of the England Team since February 2004. Current RPA Commercial Partners include Computacenter, Affinion International, Aviva, BMW, HSBC, KPMG, Miroma, TAG Heuer, The Sunday Times and Towergate Insurance.
For more information about HSBC & Rugby please contact Dylan.firstname.lastname@example.org or +44 20 7096 5807.