- Husqvarna also become an Official Marketing Partner of the DP World Tour
Husqvarna, a global leader in outdoor power products and cutting-edge robotic mowers, has signed a new multi-year agreement to become the new Title Partner of the British Masters hosted by Sir Nick Faldo – one of the DP World Tour’s most historic national Opens.
The Husqvarna British Masters hosted by Sir Nick Faldo was first played in 1946 and boasts a roll call of legendary winners including Peter Thomson, Tony Jacklin, Bernhard Langer, Ian Woosnam, Seve Ballesteros, Sir Nick Faldo and Colin Montgomerie. The tournament, played at The Belfry on the Brabazon Course, occupies a prime slot in the DP World Tour’s “Back 9”, which comprises nine of the Tour’s most historic events, national Open’s, and exciting new tournaments. The 2025 tournament was won by Sweden’s Alex Noren.
Speaking about today’s announcement Sir Nick Faldo, himself a Husqvarna Brand Ambassador, said: “As a former Champion, I take great pride in hosting this iconic tournament and it’s about to enter an exciting new era with this new partnership. I love Husqvarna’s products, and they will be out in full force at The Belfry next August to make sure the Brabazon Course is in perfect condition.”
As part of this new agreement, Husqvarna will also become an Official Marketing Partner of the DP World Tour. This builds on Husqvarna’s successful partnership with the Tour in 2025, where it became an Official Tournament Partner to the British Masters hosted by Sir Nick Faldo and the Amgen Irish Open, and a Corporate Partner to the BMW International Open. With this elevated status, Husqvarna will be able to showcase its range of products and services across DP World Tour channels throughout the season.
Husqvarna has a strong track record providing best-in-class golf course maintenance tools to some of Europe’s most iconic courses and tournament venues. At the 2025 AIG Women’s Open in Wales, 15 Husqvarna CEORA robotic mowers managed all 18 fairways, marking their debut on the world golf stage.
“Golf is the perfect stage to demonstrate the performance of Husqvarna’s robotic lawnmowers, already delivering world-class results at over 1,700 courses worldwide. This partnership marks a shared commitment to reinvent golf course maintenance for a new era”, says Yvette Henshall-Bell, President Europe BU Husqvarna Forest & Garden Division, Husqvarna Group.
Max Hamilton, Executive Commercial Director of the DP World Tour, added: “Husqvarna joined our partner family last year as an Official Partner to three tournaments and after the success of those campaigns, they were keen to expand their relationship with golf’s global Tour. The British Masters holds a special place in Tour history, so it’s fitting that its new Title Partner is an established brand within the golf sector.
“The tournament enjoyed impressive increases in spectator numbers and TV viewing figures last season, and we look forward to further building the Husqvarna British Masters together over the next three years and beyond.”
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About Husqvarna Group
Husqvarna, a brand within Husqvarna Group, is a market leader in innovative and high-quality products and services for shaping green spaces in parks, forests and gardens. Since 1689, Swedish-born Husqvarna has a strong focus on research and development and is a pioneer in robotic lawn mowers and chainsaws. Today, the product portfolio consists of the next generation of robotic mowers, riders, chainsaws and trimmers for professional as well as private use. Sustainable value creation, product innovation and digitalization remain important for the journey ahead. Husqvarna products are sold in more than 100 countries. Husqvarna Group, which also includes Gardena and Husqvarna Construction, has 13 800 employees around the world and net sales in 2023 amounted to SEK 53,3 billion.
About the DP World Tour
The DP World Tour is the main men’s professional golf tour of the European Tour group.
As golf’s global tour, we showcase global talent in global destinations and use our platform to build, entertain and connect our global community.
GLOBAL TALENT: We provide pathways and a platform for the leading international talent, bringing together golfing icons, national heroes and emerging stars from around the world.
GLOBAL DESTINATIONS: We stage tournaments in iconic cities and locations around the world and each week we celebrate and showcase the rich diversity of the courses, cities and cultures we visit.
GLOBAL COMMUNITY: We build, entertain and connect communities through our commitment to innovation, creative content and having a positive social and environmental impact.
Our 2026 Global Schedule features 42 tournaments in 25 different countries and comprises three distinct phases: five ‘Global Swings’, the ‘Back 9’ and the ‘DP World Tour Play-Offs’. It features five Rolex Series events – the premium category of events on the DP World Tour – and four Major Championships, all of which count towards the Race to Dubai Rankings, the Tour’s season-long competition which concludes at the DP World Tour Championship in Dubai.
DP World, the leading provider of global smart end-to-end supply chain and logistics solutions, has been the title partner of the DP World Tour since the start of the 2022 season, the Tour’s 50th season following its formation in 1972.
We also enjoy the support of many of the world’s leading business brands with DP World, Rolex, Aldar, AWS, BMW, Buffalo Trace Distillery, Emirates, Fortinet, Michelob ULTRA, Nexo and Vestas as Official Partners.
About the European Tour group
The European Tour group administers the DP World Tour, the HotelPlanner Tour, the Legends Tour and the G4D Tour and, as the Managing Partner of Ryder Cup Europe LLP, stages golf’s greatest team contest, the Ryder Cup, in partnership with the PGA of America.
The European Tour group has Strategic Partnerships with the PGA TOUR, the Sunshine Tour and Challenger PGA Tour of Australasia, the China Golf Association (CGA), Japan Golf Tour Organization (JGTO), the Korea Professional Golfers’ Association (KPGA), and the TATA Steel Professional Golf Tour of India. These partnerships provide global pathways for players from across the world to compete internationally on the DP World Tour, the main men’s professional golf Tour of the European Tour group which was established in 1972, as well as the HotelPlanner Tour.
