‘People Just do Nothing’ star Chabuddy G (Asim Chaudhry) has been getting a flavour of cricket from some of the sport’s most passionate individuals ahead of the highly-anticipated ICC Cricket World Cup 2019, which takes place across England and Wales next summer.
The campaign created by Ogilvy London, sees the comedian, taking on the cricket-inspired name ‘Chabuddy CWC’, enlisted as the Official Guide to the ICC Cricket World Cup 2019, and tasked to learn more about the game he claims he loves from a who’s who of cricketing legends, personalities and fans.
There are three films in total for the campaign, which extends across media, digital and social. The first film, released today, follows the launch of the competition’s Public Ballot on 1st August, which is backed by a major marketing and PR campaign called ‘Are you in?’. The Ballot, open until 29 August, offers fans the opportunity to register for tickets to watch a total of 48 matches taking place across some of cricket’s most iconic venues.
Combining a mix of cricket and comedy with their latest campaign, the film series aims to drive engagement and awareness of next summer’s tournament with a new non-cricket audience. The release of the film, starring the self-proclaimed ‘cricket connoisseur’, will be followed by a further two films, due to be released later this month, which will see Chabuddy CWC learn about the rules and nuances of cricket from individuals including legendary cricket umpire Dickie Bird and Sky Sports commentating maestro David ‘Bumble’ Lloyd.
Following the release of the film series this summer, Ogilvy and ICC Cricket World Cup 2019 will then activate around key milestones in the lead-up to the competition which starts in May 2019.
Rachel Frazer, Head of Communications for The ICC Cricket World Cup 2019 in England & Wales, said: “It’s been brilliant to work with Chabuddy G on this fresh and exciting campaign, which will help drive engagement and awareness of next summer’s tournament with people outside of our core cricket audience. The Public Ballot offers fans the chance to be at the heart of a great celebration of cricket, and we know they will create an exceptional atmosphere at each of the 11 ICC Cricket World Cup venues across England and Wales.”
The ICC Cricket World Cup 2019 will be held in England and Wales between 30 May – 14 July 2019. Host nation England will open the tournament at The Oval on 30 May when they take on South Africa, while reigning champions Australia start their title defence on 1st June against Afghanistan in a day/night match in Bristol. The World Cup will conclude when the final takes place at Lord’s on Sunday 14 July.
–ENDS–
Click on the photo to see the film:
https://www.youtube.com/watch?v=iLGoR4geM3E
The Public Ballot allows fans to apply for tickets for every match between Aug 1st and Aug 29th by entering the ballot at www.tickets.cricketworldcup.com
There will be a general sale of all remaining tickets in late September and supported by a re-sale platform for fans to exchange tickets.
The 2019 World Cup will be played between May 30th and July 14th 2019 at 10 cities across England & Wales.
Full match schedule link https://www.icc-cricket.com/cricket-world-cup/fixtures
The ICC Cricket World Cup is the flagship event of the international cricket calendar. The event takes place every four years, with matches contested in a 50-over format, and is the third most watched sporting event in the world.
For further tournament information, please contact: Martin.Gritton@cwc19.co.uk