In this day and age technological progress and customized solutions are increasingly central to the world of marketing and communication. This is why Visiva Adv and RTR Sports have joined forces to create an innovative live sponsorship pitching platform: SponsorSim.
Originally designed for sponsorship programs in motorcycling, SponsorSim is a mobile application for smartphones and tablets allowing users to simulate the application of a sponsor logo on motorbikes, cars and sports uniforms with the added power of Augmented Reality, therefore being able to choose the position and size of the logo in a 3D simulation.
With SponsorSim, it is possible to configure the object from remote and in real time: through the camera of the device (phone or tablet) clients can immediately see the results, with unprecedented realism and interactivity.
SponsorSim is an innovative, effective and interactive way to present sponsorship solutions remotely in real time to potential customers and partners, managing to communicate all the emotion and power of sports marketing projects.
The idea for this app was born by combining the twenty years of experience in sports sponsorship of RTR Sports and the creative expertise of VISIVA.
“SponsorSim is our answer to the great changes we are facing” says Riccardo Tafà, MD of RTR Sports. “The way we pitch new projects to customers must also change, but we must leave the magic of the first glance intact. SponsorSim allows you to have this wow-effect even from a distance, offering the possibility of making spectacular presentations remotely. It’s like seeing a full-sized motorcycle sporting your brand on the fairings in your living room.“
Gino Durso, CEO of Visiva Adv adds to this: “AR is a tool of extraordinary power: we can change the world through the lens of a camera. Seeing a 3D motorcycle in all of its glory can and must be more than a game: this it is an exceptional work and sales tool ”.
VISIVA was founded in 1999, when Durso started working alongside companies such as Yamaha, Lufthansa and France Air, before a long development path that will lead to numerous Advertising and In Store Promotion projects for customers such as Kellogg’s, Pringles, Red Bull and Ferrero. In recent years, Visiva Adv has integrated a division dedicated to the world of Augmented Reality and Virtual Reality.
Celebrating 25 years of experience this year, RTR Sports Marketing also traces its roots back to the 90’s. Riccardo Tafa’s outfit started in 1995, with the aim of offering advice to those companies wishing to use sport as an effective communication tool. MotoGP, Formula 1 and other motorized disciplines quickly become the core business of the agency: the projects are numerous and prestigious, featuring the top tiers of Motorsport such as Ducati, Honda and Yamaha and many international companies such as Campari, Acer, Canon and P&G.
–ENDS–
Emanuele Venturoli
Communication Manager
RTR Sports Marketing
An Authorized MotoGP VIP Village Agency
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25 Sandringham Court
14 Dufour’s Place
London W1F 7SL
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e: Emanuele.venturoli@rtrsports.com
m: +39 329 2310402