Intelligent Research in Sponsoring GmbH (IRIS Sport), a premier sports industry specialist in media and market research, digital services, market intelligence, and sponsorship evaluation, is excited to announce the launch of its revamped official website. This strategic digital relaunch represents IRIS Sport’s commitment to innovation, clarity, and accessibility, designed to enhance engagement and support its international clientele.

Founded in 2014, IRIS Sport has cultivated a reputation for delivering actionable, data-driven insights to sports organizations, rights holders, leagues, and sponsors. The redesigned website reflects this evolution, offering a refreshed look, intuitive navigation, and comprehensive service presentation—from Media Research and Market Intelligence to Digital Services and Sustainability.
The new site boasts:
- A modern, streamlined design, showcasing IRIS Sport’s expertise and service offerings with compelling visuals and clear messaging.
- Optimized navigation, enabling sponsors, rights holders, and stakeholders to access tailored solutions quickly and intuitively.
- Case studies and resources, making it now easier to find for those seeking real-world examples of IRIS Sport’s strategic impact.
- Responsive functionality, ensuring seamless access across desktop, tablet, and mobile devices—ideal for IRIS Sport’s global and on-the-go audience.
“As the sports landscape becomes increasingly complex and digitally interconnected, our goal is to simplify access to actionable insights,” said Peter Weber, CEO and Co-Founder, at IRIS Sport. “This new digital platform sets the foundation for clearer communication, broader visibility, and an enhanced partnership experience.”
Discover the new IRIS Sport at iris.sport. Same insight. Sharper delivery.
-ENDS-

About IRIS Sport
Founded in 2014, Intelligent Research in Sponsoring GmbH (IRIS Sport) is a leader in market research, media monitoring, digital services, market intelligence, and sponsorship evaluation in the sports business. IRIS Sport helps sports organizations, rights holders, leagues, and sponsors deepen audience connections, optimize partnerships, and enhance revenue through data-driven decision-making tools.

