KEYNOTE Speaker: Sophie Morris
Sponsorship Measurement: Challenges and Trends
ESA Board Director and Strategic Marketing & Sponsorship Director, Millharbour Marketing | (@SophieLJMorris)
Sophie has been developing and implementing marketing strategies for the last 20 years with Director-level experience in financial services.
She now runs Millharbour Marketing, a strategic marketing and sponsorship consultancy, focused on designing research-led business processes and tools for rights holders and sponsors that improve efficiency, relevance and commercial performance.
Sophie is a Chartered Marketer, a Fellow of the Chartered Institute of Marketing, an ESA Board Director, an Advisory Board Member of the Institute for Sport Business at Loughborough University London, a Lecturer and Strategic Sponsorship Programme Developer for Loughborough University London, an Advisory Board member of the Danish Sponsorship group ‘SPOT:ON Club’, a judge of the UK, Belgian and Slovenian Sponsorship awards, is a Business Ambassador (Partnerships Management) for School of Hard Knocks charity, co-founded ESA’s National Representatives workstream, and is an International Speaker on marketing and sponsorship topics.